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EyeforTravel · 1M ago

The 12 Things US Revenue Managers Are Talking About Right Now

We’ve just concluded our research to prepare for TDS North America, and these are the top discussions we’ve been having with our huge network of revenue managers. Do you agree, or have we overlooked anything?1. Getting your ancillary strategy spot on. Anyone who thinks this topic doesn’t belong (in ...
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EyeforTravel · 2M ago

Pinterest – Your Chance to Reach the Chief Vacation Planning Officer

I have to say that when I first heard of Pinterest I was very sceptical (but then again I am about most new social sites and often I’m proved wrong!).   There had been so much hype around the site that I didn’t just want to jump onto the next social media bandwagon.  I had questions -...
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EyeforTravel · 2M ago

Announcing the Winners of EyeforTravel’s Mobile Innovation in Travel Awards

After a tense 2.5 month nomination and voting process, the day finally arrived for the final of EyeforTravel’s Mobile Innovation in Travel Awards which was held in San Francisco last Monday.   The day kicked off with a true Californian wake-up call in the form of an earthquake before the s...
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EyeforTravel · 2M ago

Finalists of Mobile Innovation in Travel Awards Announced

The online voting period for EyeforTravel's Mobile Innovation in Travel Awards has now closed and the finalists have been decided by the industry.I'm excited to announce the 10 lucky finalists who will be presenting their pitches at the awards on March 5th.Best Mobile AppBest Western 2 GoTripAdvisor...
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EyeforTravel · 3M ago

Nothing says "I Love You" more than a 2 for 1 Groupon Deal

By Dr Rosie "Roses are Red" AkenheadToday I read an article on www.nooga.com which makes a mildly bland statement: “non-traditional marketing campaigns engage consumers.” It then goes on to show a marketing campaign on one of the most traditional marketing days of the calendar year: Valentine’s Day....
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EyeforTravel · 3M ago

Mobile Innovation in Travel Awards Judges Announced!

Investing valuable time and resources in mobile is a big decision and a much discussed theme in the industry right now.  At a travel industry conference in London this week, a Google representative revealed that eBay makes over $2 billion a year in mobile revenues – not bad!  Travel lends ...
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EyeforTravel · 3M ago

How Mobile and Social Media Are Influencing New Business Models in the Travel Space

For some time now, we’ve been documenting how travel industry players have been using social media and more recently mobile, to communicate with their customers. With technological change comes in innovation and in recent weeks, we've been exploring the new business models that are arising...
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EyeforTravel · 3M ago

Is Trust the New Battlefield For Success in Online Travel?

Without trust capitalism fails. That’s quite a big statement but if you can’t measure how big a risk someone is, you can’t lend them money to start a business.  Since 2008, the established trust measurers have proved horribly faulty and the result is the worst recession since the 1930s. However...
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EyeforTravel · 3M ago

How travel marketers calculate ROI on Social Media – and why the future is Mobile

In partnership with our friends at SimpliFlying, we’ve developed an informative infographic looking at the burning issues that airlines and travel marketers in general will be looking to tackle over the next twelve months. Two questions in particular are addressed in this infographic:In what directi...
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EyeforTravel · 4M ago

Vote For Your Favorite Mobile in Travel Initiative

We believe that those travel brands who are taking the plunge and investing their valuable time and resources in mobile, paving the way for others to follow, should be rewarded.  EyeforTravel's Mobile Innovation in Travel awards seeks to do just that.  The nominations stage has now closed ...
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