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Insights into where the marketing industry is headed strategically, NOT tactically. Any medium that is considered 'social' cannot have advertising injected into it without discrediting its voice, or the voice of the user. The future of marketing is pull, no longer push, but is first and foremost about the brand experience.
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Kevin J Lenard
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The Future of Marketing

English - Marketing, Advertising, Social Media
http://advertisingbusinessmodelredefined.blogspot.com/
The Future of Marketing · 2M ago

The Day The Human Universe Changed

This brilliant guy, James Burke, was my inspiration for doing what I try to do through my posts, make 1 + 1 = 3!  This BBC series ran in 1985, but the points he made about the small shifts in our human history that resulted in monumental change are as valid and fresh today as they were over 25...
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The Future of Marketing · 6M ago

"SOCIAL"!!! It's All About "Social Marketing"! Yeah! The Next Thing is "Social".... Oh, Hang On...

Indeed. You can't do "push marketing" via a social medium, and "pull marketing" on a social medium is actually PR, so if Marketing has any future, it's not on anything that is social in nature...
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The Future of Marketing · 6M ago

"SOCIAL"!!! It's All About "Social Marketing"! Yeah! The Next Thing is "Social".... Oh, Hang On...

Indeed. You can't do "push marketing" via a social medium, and "pull marketing" on a social medium is actually PR, so if Marketing has any future, it will not be on any medium that is social in nature...
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The Future of Marketing · 7M ago

Ad Industry Titan Sounds the Death Knell for Print, Radio, TV & His Own Ad Agencies... And No One Notices!

"It is difficult to get a man to understand something when his salary depends on his not understanding it." Upton Sinclair (from: I, Candidate for Governor: And How I Got Licked, 1933) Sir Martin Sorrell, WPP CEO Though it went largely unnoticed (amazingly), one of the world's biggest ...
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The Future of Marketing · 8M ago

Marketers FINALLY Starting to Understand "Social Media": It's 'Pull', NOT 'Push'

Credit: Gary Larson, The Far Side For many years I've been arguing that, outside of being a NEW medium, and therefore interesting and exciting, that what is now being called "social media" has INCREDIBLE value as a tool for marketers, but only as a 'nearly real time' medium for: Listening: allo...
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The Future of Marketing · 8M ago

Indeed...

A parting sentiment from a former ad agency guy who has issues with "letting go of the past": Yes, the ad biz was a passion of mine and what can I say?  It has been tough to let go!  :-( Whether you're at the point where you're considering your legacy or your future car...
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The Future of Marketing · 8M ago

Ad Industry Titan Sounds the Death Knell for Print, Radio, TV & His Own Ad Agencies... And No One Notices!

"It is difficult to get a man to understand something when his salary depends on his not understanding it." Upton Sinclair (from: I, Candidate for Governor: And How I Got Licked, 1933) Sir Martin Sorrell, WPP CEO Though it went largely unnoticed (amazingly), one of the world's biggest a...
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The Future of Marketing · 8M ago

Ad Industry Titan Sounds the Death Knell for Print, Radio, TV & His Own Ad Agencies... And No One Notices!

"It is difficult to get a man to understand something when his salary depends on his not understanding it." Upton Sinclair (from: I, Candidate for Governor: And How I Got Licked, 1933) Sir Martin Sorrell, WPP CEO Though it went largely unnoticed (amazingly), one of the world's biggest ...
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The Future of Marketing · 8M ago

Marketers FINALLY Starting to Understand "Social Media": It's 'Pull', NOT 'Push'

Credit: Gary Larson, The Far Side For many years I've been arguing that, outside of being a NEW medium, and therefore interesting and exciting, that what is now being called "social media" has INCREDIBLE value as a tool for marketers, but only as a 'nearly real time' medium for: Listening: allo...
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The Future of Marketing · 8M ago

Simply Amazing. Makes Me Feel Like a Kid Reading SciFi!

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