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Written by copywriter, creative director and social media marketer, Bob Cargill, A New Marketing Commentator is an eclectic series of insightful, candid commentaries on the trends, developments, topics and issues that are on the minds of marketers today.
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A New Marketing Commentator

English - Social Media, Marketing, Copywriting
http://www.anewmarketingcommentator.com
A New Marketing Commentator · 2W ago

The Picture of New Marketing — Redbox

Netflix. Amazon Instant Video. Blockbuster @Home. The Apple iTunes Store. On demand from Verizon, Xfinity, Comcast or another cable TV provider…. I don’t know where you rent your movies, but my wife, Barbara, and I are huge fans of Redbox. We love both the convenience and affordability (...
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A New Marketing Commentator · 4W ago

My Blog Post on Video Series: 10 Ways to Succeed as a Copywriter

If you’re a content creator like me, someone who goes to great lengths to share your own knowledge and opinions via social media, you know how important it is to get the most mileage out of your original work. Frankly, I’m always thinking of new ways to leverage and repurpose my efforts. So as...
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A New Marketing Commentator · 1M ago

Talking about Social Media at the Sudbury Social Tweetup

I was very happy to co-host — along with Phil Hollows — the eighth Sudbury Social Tweetup last week. Phil and I started this series of networking events for people who are interested in social media in July of 2011, not really knowing what to expect. How many people would we attract? How...
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A New Marketing Commentator · 1M ago

Hashtags in Advertising and Marketing

This post was initially published on BostInno on March 21, 2012. To read the original post there, click here.  Advertising and marketing pros know how important it is to engage their constituents and entice them to take action. One way or another, it’s up to them to convince those on the receiving e...
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A New Marketing Commentator · 2M ago

Confessions of an Aspiring Social Media Superhero, Part Two

This is second and final installment of “Confessions of an Aspiring Social Media Superhero.” Part One of my Q & A with Joe Kyle was published on this blog yesterday… I met Joe Kyle for the first time in September of last year. After talking about social media over lunch, we agr...
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A New Marketing Commentator · 2M ago

Confessions of an Aspiring Social Media Superhero, Part One

Rare is the day that I’m not approached by friends, colleagues or even complete strangers with questions about social media. Joe Kyle was the latter. Introduced to me last September by a mutual friend, Joe was between jobs and determined to learn everything he could about Twitter, Facebook, bl...
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A New Marketing Commentator · 3M ago

The Power of Social Media

Anyone who knows me knows how much I believe in the power of social media. Ever since I started blogging in 2004, I’ve been hooked on the public, open-ended dialogue that takes place online among those who can appreciate the benefits of sharing what they know and how they feel with not only th...
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A New Marketing Commentator · 3M ago

Twitter for Business in Five Easy Steps

When Phil Hollows and I met for the first time over a cup of coffee in June of last year, little did we know that it would be just one of many conversations about social media that we’d be having on a regular basis. The difference between that initial meeting between us and every other
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A New Marketing Commentator · 4M ago

A Few Words with Vistaprint’s Jeff Esposito (@jeffespo)

When I was asked to host a Tweetup at the New England Direct Marketing Association’s annual holiday party last month at Tavern in the Square in Porter Square (Cambridge, MA), I knew right away who I wanted to have on the program. For entertainment, I turned to Victoria Smith, a very talented singer ...
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A New Marketing Commentator · 5M ago

Memories of Our Good Dog

I’ll never forget the day you fell asleep for the last time, surrounded by the four people you had lived with for almost eight years and who had loved you like there was no tomorrow. Saying goodbye to you like that was the last thing our family wanted for you, but it was the right
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