The Marketing Hot Seat: Rachel Happe
If you don’t know Rachel Happe yet, you are missing out.  I’ve had the sincere pleasure of getting to know Rachel in the local Boston social media scene, and it was clear from my first conversation with her that she knows social media and the power of community unlike most.  With a background that includes working as a research manager at IDC and a senior director

7 Inputs to a Social Media Strategy
Building a social media strategy is not something that can be whipped together overnight.  For context, any company that is looking to develop a strategy for leveraging social media should first check out the POST methodology from Forrester Research.  The “People” part of the approach (followed by

The Marketing Hot Seat: Marc Meyer
Of the folks who agreed to participate in the Marketing Hot Seat, Marc Meyer is one of the few I haven’t had the pleasure of actually meeting in person.  I hope that changes soon.  If you don’t know Marc, his blog is a continual source of thought provoking discussion in social media

Social Media Monitoring: A Glimpse At the Future
Warren Sukernek shared this presentation recently and it hit home on a variety of fronts. As we spend time with clients working through social media monitoring, we find more and more examples of how it’s not a precise science.  Sitting side by side with folks who work every day in detailed web analytics who continually look for ways to optimize PPC spend, our social media t

The Social Media Landing Page Phenomenon
As social media channels become outposts for companies, their websites need to keep up.  The big challenge: the two concepts are diametrically opposed.  Build a compelling, optimized website to bring customers (and potential customers) to you, versus establish social media outposts to go where your customers are.  Enter the new art and technique of the Social Media Landing Page (SMLP for short).  The SMLP is a bridge between the two, both t