The Marketing Hot Seat: Marc Meyer
Of the folks who agreed to participate in the Marketing Hot Seat, Marc Meyer is one of the few I haven’t had the pleasure of actually meeting in person.  I hope that changes soon.  If you don’t know Marc, his blog is a continual source of thought provoking discussion in social media

Social Media Monitoring: A Glimpse At the Future
Warren Sukernek shared this presentation recently and it hit home on a variety of fronts. As we spend time with clients working through social media monitoring, we find more and more examples of how it’s not a precise science.  Sitting side by side with folks who work every day in detailed web analytics who continually look for ways to optimize PPC spend, our social media t

The Social Media Landing Page Phenomenon
As social media channels become outposts for companies, their websites need to keep up.  The big challenge: the two concepts are diametrically opposed.  Build a compelling, optimized website to bring customers (and potential customers) to you, versus establish social media outposts to go where your customers are.  Enter the new art and technique of the Social Media Landing Page (SMLP for short).  The SMLP is a bridge between the two, both t

The Marketing Hot Seat: Aaron Strout
Of the folks who agreed to participate in The Marketing Hot Seat (all of them marketing practitioners in some form), Aaron Strout is the only one who is currently a CMO.  At Powered, Aaron is in a position to talk with peers on a regular basis abo

Social Media Is Not Right For Your Business If…
…you don’t like to listen to your customers. …your company mantra is “It’s All About the Revenue” and not “It’s All About the Customer (the Revenue Will Follow).” …your product is known to annoy or frustrate customers, but you don’t really think their gripes