The New Normal For Media

Interpublic Interview

Research, as we know it, is dead by 2012

Active Recap on Recent DOOH
It’s been an active period in Digital OOH recently.  Obviously that has left me without a ton of time to actually say anything intelligent recently (although that may be a more predisposed condition more than anything) That being said, some other folks have been busy recapping recent events including the OVAB show, Ad:Tech, The Digital Signage Show, the ANA Masters of Marketing, Media Innovation Awards, etc.  It was great seeing folks at all of these and reconnecting. Jeff, Graeme and team have got a number of recap posts up on DOOH over on the ADCENTRICITY blog. The Daily DOOH team and Haynes have also got pieces.  So I personally have nothing interesting to say r

Godin and the Impact of Change
Mitch Joel’s twitter post keyed me to a talk given by Seth Godin almost 2 years ago.  The video itself is focused on how Seth has used various tactics to create conversations with and between his audience (or sell his 10 best selling books over the years if you’re a cynic).  I recommend you watch it for a few reasons:

Downed Screens Hurt Us All
Sigh…this type of thing disappoints me.  Again, a bad picture from my crappy camera phone but this is a Digital OOH Taxi topper that just went by my office. Seeing any screen crashed like this is worriesome and does not promote confidence in the space as a whole.  One of the major complaints from agencies about the DOOH medium is that they go on tours and screens are down repeatedly for campaigns they’ve purchased.

P&G Likes Path-2-Purchase Concept
I’ve been harping on for some time now about how media is no longer “Couch to Store” and that media and creatives needed to start looking at connecting with consumers on the path-2-purchase and at the “point-of-purchase”.  See past links here: July 30 – http://www.robgorrie.com/2009/07/30/why-agencies-should-care-about-shopper-marketing-and-the-path-to-purchase/ Mar 19 – http://www

NYC Lotto Goes Digital
While I’m still amazed at how crappy my phone is at taking pictures, I was interested to see that NY Lotto has started putting screens in Delis, Bodegas and Convenience Stores in NYC. Coming originally from Ontario, Ontario Lottery Group was one of the original kids on the block (like 7 years ago!) that implemented a network like this.  Michael Tutton and