Advertising Is My Copyright
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| Blog Name: | Advertising Is My Copyright |
| Url: | http://advertisingismycopyright.wordpress.com |
| Language: | English |
| Topics: | advertising, portfolios, commercials |
| Description: | Avidly interested in advertising, I offer here my thoughts on the industry and chart my progress as I attempt to make it into one of the most interesting and creative fields existing today. With the ultimate aim of winning the awards and respect I will one day deserve. All art is advertising, but not all advertising is art. I aim to explain what makes an ad achieve that higher state of perfection and to offer up suggestions and ideas on how to improve the ads around us today. I expect nothing from this other than to be notified by those who use them and perhaps a mention in any acceptance speeches that may result. Simply put: I am advertising for the right to copywrite. |
| Popularity: | 3 Followers |
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10. Poison-vertising
Thanks to Ron for conceiving the concept (let us hope he never uses it).
Thanks to Ron for conceiving the concept (let us hope he never uses it).
Corporate Camouflage: Why it pays to wear a blazer
Recently I met with a friend in the ad biz. Over drinks he told me that the recession has knocked out quite a few people in the agencies. What was of particular interest to me was the type of people being let go. At one agency here in Toronto the ratio of account people to creatives is something like 10 to 1. Which is why it wouldn’t be a terrible idea to get a suit, even if the unspoken rule at your office is never to wear one. When it’s about keeping your job, it helps not to stand out as the u
Recently I met with a friend in the ad biz. Over drinks he told me that the recession has knocked out quite a few people in the agencies. What was of particular interest to me was the type of people being let go. At one agency here in Toronto the ratio of account people to creatives is something like 10 to 1. Which is why it wouldn’t be a terrible idea to get a suit, even if the unspoken rule at your office is never to wear one. When it’s about keeping your job, it helps not to stand out as the u
How student books are like combat sports
Found out about Machida’s controversial win recently and it got me thinking about why we shouldn’t have market leaders in our portfolios. Machida is the UFC champ. He has tons of money riding on him and support backing him. He also has a proven track record. Both sides put up a helluva fight and while most thought the lesser-known challenger had won, the deciding vote among the judges went to Machida. Why? Because as objective and unbiased we purport to be an awesome reputation precedes.
Found out about Machida’s controversial win recently and it got me thinking about why we shouldn’t have market leaders in our portfolios. Machida is the UFC champ. He has tons of money riding on him and support backing him. He also has a proven track record. Both sides put up a helluva fight and while most thought the lesser-known challenger had won, the deciding vote among the judges went to Machida. Why? Because as objective and unbiased we purport to be an awesome reputation precedes.
It’s not that hard
I should say that I haven’t won awards and I haven’t written anything I personally consider absolutely brilliant. I’ve spent most of this year looking around trying to figure out what was wrong with my work and how to make it better. Now, coming up on mid-terms at Humber, I have realized how crucial portfolio school really is. Nobody really tells you what brilliant work looks like, most people don’t even know it. Every creative director I’ve shown my book to has given me pa
I should say that I haven’t won awards and I haven’t written anything I personally consider absolutely brilliant. I’ve spent most of this year looking around trying to figure out what was wrong with my work and how to make it better. Now, coming up on mid-terms at Humber, I have realized how crucial portfolio school really is. Nobody really tells you what brilliant work looks like, most people don’t even know it. Every creative director I’ve shown my book to has given me pa
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