Aldeia Global Marketing Smart Marketing for Revenue Growth

Get Better Marketing ROI by Dividing Your Target Market into GroupsAlmost no product or service appeals to everyone. It’s easier to sell to prospects and customers, if you customize your communications with them. By using data about your audience, you can direct visitors to different pages or ...

Why is digital fitness important to your company? The digital fitness of an organization reflects its ability to adapt and succeed in a new world of emerging foreign economies, enhance real-time information into organizational work-flows, and focus business goals on achieving internal and external ...

Our analysis of the inbound marketing infographicThere’s been a lot of buzz about inbound marketing lately.  Here at Aldeia, we’ve seen the value of attracting qualified leads both internally and for our clients.  In most cases, it has been a much more economical and effective way of get...

Last Friday, I attended another great webinar from Hubpsot, this time on the Science of Lead Generation.   After I tweeted out a few gems from the webinar, a fellow attendee, @SMMykal, asked me what were my favorite resources for marketing webinars.  Well, Michael, you remind me a lot of myself when...

Remember to include social sharing tools on your blog and on blog postings! Also, include similar tools on your shared e-books, white papers, videos, pod casts, and other individual types of business generated multimedia. Blogs come with many types of plugins. Some plugins are free and come with the...

Are you seeking a list of social media outcomes pointing to success in your social media interactions? Ever since last year, this social media specialist  keeps running into managers and employees from all walks of life still trying to create and understand simple Return-on-Investment (ROI) for soci...

We are almost finished with January 2011. More and more social media articles are now starting to concentrate on the complexities of engaging with B2B in on-line environments. B2B (business-to-business) focuses on selling goods or expertise from one business to another business. In the past, B2B suc...

Are your really conversing with people in your daily or weekly social media activities? What kind of interactions are you conducting…message, text, video, commentary, sharing, re-tweeting, podcasting? Each is unique. Each should be tied to your goals and outcomes! Frequently with beginners and...