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All Things Marketing presents marketing, advertising and social media topics that are on the forefront of contemporary marketing, business and education.

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All Things Marketing

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All Things Marketing · 4M ago

R You Ready for DYI Statistics and Social Media Marketing Analytics?

This post originally appeared in Social Media Marketing Magazine, Issue 1, Number 6 Statistics. For many current and former students, just the sound of this word evokes nightmares. However, once you learn to master some basic tasks using statistical analysis … Continue reading →

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All Things Marketing · 4M ago

Social Media Growth 2006-2011

In a previous post, social media growth from 2006 through 2010 was documented. As with that effort, there are no clear or easy answers when investigating the growth of social media sites over the past five years. No reliable or … Continue reading →

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All Things Marketing · 5M ago

Predicting U.S. E-Commerce Growth Through 2013

How quickly is U.S. e-commerce expected to grow in the near future? In an earlier post, we looked at total U.S. e-commerce sales for the period 2000 through 2009. As illustrated at the end of that post, it is clear … Continue reading →

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All Things Marketing · 6M ago

Social Media Marketing Still Generating Interest

Is interest in social media marketing waning, as reported by some researchers and pundits? The short answer is no. Using some creative code written for the R statistical analysis software program as highlighted in a blog entitled “Visualizing Wikipedia search … Continue reading →

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All Things Marketing · 6M ago

Africa’s Mobile Commerce Segments

An article posted earlier this week acknowledges Africa as the global leader in the adoption of mobile commerce (m-commerce). Published on 9 November 2011 “Africa Leads World in Mobile Commerce” highlights the rapid diffusion and adoption of m-commerce, in general, … Continue reading →

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All Things Marketing · 9M ago

The Top 175 Global Economic Entities, 2010

Recently, Fortune Magazine published its list of the Global 500. Based on the popularity of last year’s blog post, I’ve decided to update the Top 175 Global Economic Entities annually. Using 2010 data, the list below includes the world’s largest … Continue reading →

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All Things Marketing · 11M ago

Critical Success Factors and the Impact of New Media

This post originally appeared in Social Media Marketing Magazine, Issue 1, Number 5 One of the hidden gems of the marketing research community is the Social Science Research Network (SSRN). With a tagline of “Tomorrow’s Research Today,” SSRN serves as … Continue reading ͛...

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All Things Marketing · 12M ago

Generating Prophets: 141 Inbound Marketing Certified Students

As business school educators, our job is to adequately prepare our students to enter the workforce. Likewise, we want our graduates to make positive contributions to their organizations and to distinguish themselves as valued employees. The problem is, as discussed … Continue reading →

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All Things Marketing · 1Y ago

Does Academic Research Provide Practical Value for Social Media Marketers?

This post originally appeared in Social Media Marketing Magazine, Issue 1, Number 4. Research you can use; four simple words that sum up my goal for this column. It is an honor and a pleasure to take over the responsibility … Continue reading →

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All Things Marketing · 1Y ago

New England in Fortune’s 100 Best Companies to Work For

The recent edition of Fortune Magazine (07 February) identifies the 100 Best Companies to Work For. Living in New England, it was easy to assume that the majority of firms identified were going to be local firms. For without question, … Continue reading →

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