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Appletree's Blog · 3M ago

The Appletree Blog has moved!

If you’re looking for our latest blog – we’ve moved! We have finally launched our brand new website and our blog is now integrated into that site. We’re still posting two to three times a week and bringing you lots of useful advice and ideas. Just go to www.Appletreeuk.com/Blog and you’ll find our m
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Appletree's Blog · 3M ago

Networking is not about finding new clients

Apparently this week is National Networking week. So I thought I would share some thoughts about networking. I’ve been doing it for many years and I’ve used it to great effect to grow my business. I’ve also watched a lot of networking and seen what works and what doesn’t. And in all this, I’ve notic
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Appletree's Blog · 3M ago

Happy Mondays (no, not the band, although I do hear that they are reforming for a tour one month this year).

As I got in the car to drive to work on Monday, it was with a sense of relief after surviving the usual chaos of getting everyone out of the house on time and in the correct clothing and the right bags and kit for the day.  My thoughts then turned to the day ahead [...]
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Appletree's Blog · 3M ago

Passive marketing – or how to get clients knocking at your door

During the first week of January this year, we took on two new clients and had two existing clients ask us to do more work for them. I wasn’t at work during the first week of January, and, as one of my members of staff pointed out, I hadn’t been out networking or meeting clients [...]
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Appletree's Blog · 3M ago

Using the Law of Attraction to grow your business

I’ve been reading The Law of Attraction by Michael Losier. I attracted it to me – by putting it on my Christmas list! I’ve been a fan of the law of attraction for many years, since finding out how to apply it to find ideal clients and attracting them to my business. It works on [...]
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Appletree's Blog · 3M ago

When a workshop is more than just a workshop

If you offer any kind of service to customers, running workshops are a great way of marketing yourself and your business.  They inform and advise and can act as a great way of speaking directly to your target customer audience.  Also, as will become apparent here, they are not a one-off event in ter
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Appletree's Blog · 3M ago

Remember what you’re going to say?

How do you remember what you’re going to say? If you’re giving a talk or a presentation, how do you remember what to say? Can you memorise a couple of hours worth of material, or do you have a clever way of reminding yourself what you need to cover? I usually start by writing out [...]
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Appletree's Blog · 4M ago

A different way to use PowerPoint

Used properly, PowerPoint can be a really effective way of enhancing presentations. Used badly, it can do harm to your reputation. I’d like to share some tips I received on a birthday card, for an alternative way to use PowerPoint. Filed under: Appletree Marketing, Interaction, Marketing, Presentati
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Appletree's Blog · 4M ago

The case in the defence of Twitter

A client recently remarked “let me know when you get a sale from Twitter”.  In other words, “I bet I’ll never see the day we get a sale as a result of Twitter!” A statement said many a time I would wager.  My answer, said smiling: “No, you probably won’t if you just use Twitter [...]
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Appletree's Blog · 4M ago

Can Your Business Afford to Stand Still This Year?

If your business is standing still – always doing the same things, the same ways, for the same people – then you could be missing out on new opportunities and new business. Your competitors will be innovating – looking for different ways of making money – which means that you could be losing busines
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