Do Your Customers Believe in Your Mission Statement?

How Employers Are Hiring Online

How You Have No Privacy Online

365 Top Blogs You Should Read Today
While I can suggest 365 blogs culling different lists of mine, I’m not going to suggest any. For the better part of 18 months, AriWriter has tried to share with you best practices in social media and online marketing. Focus in on the word social. A big part of that involves you. You are the reason I write. If you don’t read wha

Thanks for Being Part of My Life
By the time I retweeted Rachel Happe’s retweet of Claire Flanagan’s retweet of Gia Lyons’ retweet of Jeff Moriarty’s tweet of the Muppet Studio’s video upload that started a social networking frenzy yesterday, there were 420 views. I see over 1.5 million views today. There is

Defining Social Media
Before you drink the Kool-Aid and recognize you can’t afford wasting time with social media, take a step back and understand what social media is — and what it is not. If Wikipedia is the king of definitions then social media is “used to describe media which are formed mainly by the public as a group, in a social way, rather than media produced by journalists, editors and media conglomerates,” stated the human-written encyclopedia in July 2006. That wasn’t good enough for Joseph

Install Website Ads and Risk Losing Customers
In the job market for management consulting, marketing/advertising, or government relations positions, I visit LinkedIn and Craigslist on a daily basis. After meeting Monster.com’s social media manager, Katrina Kibben, last week at a networking event, I reflected I hadn’t visited the job search website in a few years. I pointed my website to monster.com — and was met with this screenshot:

Dumbfounded by Customer Service
I wear eyeglasses and sporadically enter random optician offices to request adjustments. The cosmetic changes last no longer than five minutes, and I’m never charged. When I bring my car into Jiffy Lube for an oil and filter change, air pressure in the tires is typically checked by the mechanics without their asking me and filled for free. Shall I mention the Starbucks barista who slips an insulated warmer over the cup before calling out my name and handing me a cool-to-the-touch hot chai? Since hearing Anne Herbert’s quote, “Practice random acts of kindness and senseless acts of beauty,” in college, it has stuck with me. So mu