Q and A: Can you start a career in SEO / SEM from home?
Dear Kalena… I just read your article on SEM careers at Pandia and I have a strong feeling that you probably are the right person that I can air my career-question to. I am Raj from Hyderabad, India and I am an engineering graduate. I worked as a Software Developer and am planning to shift my career to SEM/SEO. I have been reading as many article as I possibly could on SEO/SEM but unable to get that first break. Could you please answer the followi

Twitter’s New Retweet and Why You Shouldn’t Hate It
Twitter began rolling out their controversial new Retweet functionality last week to quite a large number of beta testers, me included. Old Skool Retweeting In the past, when Twitter users wanted to repeat the tweet of somebody they followed, they would simply use the *RT* or *via* syntax in front of the twitter handle of the person whose tweet they were repeating, to signify attribution. For

Google’s Liquid Lunar Doodle
Scientists and space enthusiasts the world over were entralled on Friday when NASA announced that they had discovered water on the moon following their deliberate rocket blasts into the surface last month. We’re not talking just puddles here. According to NASA, about 25 gallons of water in the form of vapor and ice were discovered, giving legitmacy to the idea that man could one day establish a lunar colony. Until this week

Q and A: Willl Multiple Description Tags affect my Rankings?
Hi Kalena, I just noticed that my company’s homepage has five meta description tags within the head tag. Will this have any negative ramifications? Thank you, Heather, Hi Heather, The Meta Description Tag in itself is not likely to have a significant effect on your rankings one way or another, but it is still important because more often than not, the snippet displayed in Google search results is taken from the description tag. Using a description tag therefore gives you some control over the 

Dumbass of the Week: Virgin Blue
Today, an unknown number of Virgin Blue Velocity members (including me) received an email titled “Surprise!- You’ve Turned Gold”. The email announced that the recipient had been granted a free upgrade to Velocity Gold, the Gold level membership of Virgin Blue’s frequent flyer programme for a period of one year. The email went on to describe perks available to Gold members when travelling including: Free Lounge membership, so you can catch up on work, relax and escape the airport crowds. Priority check-in.