Wow!! "Shift Happens" My New Book Has Become a Best-Seller
I just received some very cool news! "Shift Happens", my new book which I co-authored with 20 leading experts and entrepreneurs, has quickly become a best-seller in three categories on Amazon.com, including #1 in the direct marketing category. In the book we reveal the critical steps to generating more profit in your business, and just as importantly, we show you how to have fun while running your business. See what all the fuss is about and discover why Shift Happens is topping the charts in categories usually dominated by authors like Seth Godin and Dan Kennedy.

EzineArticles.com Has Created a New Anchor Text Rule
EzineArticles.com recently changed the standards regarding how many words can be included in an anchor text link.  According to Chris Knight, the publisher behind the EzineArticles.com community & marketing system, expert authors have to now earn the right to link up 4-word and 5-word phrases by submitting high-quality articles that are at least 400 words.An anchor text link is a word or phrase that links to another web page.  In Knight’s blog post, “Anchor Text Rule Based on Word Count,” some authors “abuse this system by linking up extremely long key phrases – or worse yet, entire sentences.”  Knight goes on to say that du

Free Books and Reports are Great Conversion Tools
Just about every law firm has a website these days, so you need to find a way to stand out and convert more prospects to clients.  You can accomplish these goals by creating a free offer that will entice people to stay long enough on your website to read what you have to say.Great examples of free offers include books and reports.  Not only can you build instant creditability by saying that you are an author of a book that relates directly to your prospects, but you can also use your free offer to build your client base.  You can offer your informative book or report for free, in exchange for the person’s information.  This technique is effective in hel

Use Web Video & Free Offers to Build Your List
You need to create your own group of raving fans who view you as a celebrity in your field and believe that you have something important to say.  This group of people, including your past and present clients, friends, family members, vendors and personal contacts, will have you in mind when they need your services or know of someone who does.  So, how do you create this valuable list?  Attorney web video and free offers are great tools to build your fan base, also known as your herd.Web video can be used to quickly establish authority.  People will watch

Tweets to Be Indexed in Real Time via Bing – Google to Follow
On October 21, 2009, announcements were made by Google and Microsoft Bing that deals had been made to index Twitter messages.  This information was publicized during the Web 2.0 Summit in San Francisco, California.The Bing Twitter site has already been launched by Microsoft, which now indexes tweets in real time.  According to an October 21, 2009 post on Bing.com, &