NJ Company Switching to Mac Computers
I can remember my first computers which included the Apple IIe, Radio Shack TRS-80 and even my Kaypro CPM based portable (luggable) PC. I’m not sure where to place the Commodore 64. My first real business computer was an IBM PC/XT and I’ve owned PC computers with every CPU upgrade since that first 8086 Intel processor. Many readers may not understand the mixture of smiles and cursing that was associated with AST Rampage memory boards, ATI Video cards, Seagate Ha

Automotive Microsites
I thought that I would start a conversation on automotive microsites and why they should be a part of an automotive marketing strategy.  Microsites are not to be confused with landing pages or doorway websites. Landing pages are an optimized web page that dealers use in a pay-per-click campaign like Google Adwords.  The landing page can be on your website or on a third party website.  If a dealer was running a tent sale and created an optimized page about the event and directed clicks from Google Adwords to this page, it would be considered a landing page. Doorway websites are a landing page placed on its own domain name.  They are norm

2010 NADA Convention Orlando
Join me in Orlando for the 2010 NADA Conference which is being held from February 13-15, 2010 in the Orange County Convention Center.  This year’s NADA Conference theme is “Orlando, Go To KnowR

Automotive Marketing Boot Camp
We are putting together the details for the first Automotive Marketing Boot Camp which will be held in Orlando on the day prior to the official start of the 2010 NADA Convention.  The boot camp will be a full day of intensive skills training;  Automotive SEO, Social Media and tactical Internet Marketing skills. Unlike other conferences, the sessions will be at least 2 hours in length

8th Digital Dealer Conference in Orlando
The 8th Digital Dealer Conference will be in Orlando Florida in the Spring of 2010.  The dates for the conference are April 20, 21 and 22nd and more details will be posted to the official Digital Dealer Conference website.  You can visit the website at: http://www.digitaldealerconference.com/ This year’s conference was a blast in Nashville and the 7th Digital Dealer Conference was very well attended.  Over 600 industry professionals registered for the event.  With the speakers and vendors added, there was over 800 people at the show which created a great buzz and opportunity for networking. Orlando Digital Dea