New B2B Social Media Benchmarking Study Released
Want to know if social media is relevant for B2B companies? What about the top social media resources used by people in the Healthcare or Financial Services industries (just to name a few)? Or how B2B and B2C compani

Top Social Media Resources for Business Information
In recently released Business.com 2009 Business Social Media Benchmarking Study, one of the main sections of the study covers how business peop

Real Estate & Construction Industry Employees Tap Social Media for Business Info, Law Lags
When it comes to tapping into social media channels for business-relevant information, people working in the Rea

New Benchmarking Report: Business Social Media Usage
We’re very happy to announce that Business.com’s 2009 Business Social Media Benchmarking Study report is now available as a free download at http://www.business.com/info/business-social-media-benchmark-study. With 2,948 participants from the US and Canada, this is the largest study to date of how North American businesses, and business people, use social media as well as the value they find across different social media activities and sites. All study participants

Three Challenges in Measuring B2B Social Media ROI
B2B marketers are rapidly incorporating social media into their marketing mix, and for good reason. Studies show that companies active in social media generate more revenue than their less social counterparts, prospective customers are increasingly comfortable interacting with brands on social media sites, and the downside risks of not engaging are too significant to ignore. The