B2Bad Marketing The Good, the Bad and the Ugly of B2B Marketing

The "Good" - building your brand where consumers are spending over 50% of their media time A comScore study last October showed that only 16% of Internet users click on display ads, with 8% of users accounting for over 85% of all clicks. Does that mean no one should use display ads? Hell no. It mean

The "Bad" - having so many social followers that conversation becomes impossible I just read another great article by Clive Thompson in this month's Wired Magazine. "In Praise of Obscurity" points out that socializing doesn't scale. This seems like a "duh" observation in the real world since we all

The "Bad" - allowing employees to build their own brand at the expense of the company brand The leading analyst firm Forrester announced last week that their analysts can no longer have stand-alone "off-site" blogs but rather need to blog on Forrester's official blogs. There is a lot of chatter abou

The "Good" - applying leadership principles to make your team more effective I know this is loosely related to B2B marketing, but I read a great article about Colin Powell's leadership principles and thought about how I could apply them to my marketing team. Here are my 5 favorites out of the 18 les

The "Good" - knowing that there is no such thing as overnight success Over the holidays I read two good books : Crush It! by Gary Vaynerchuk of winelibrarytv.com fame, and Ignore Everybody and 39 Other Keys to Creativity by Hugh McLeod of gapingvoid.com fame. I’m not going to do a full reviews here,

The "Bad" - not running paid search ads on your business name I saw this great article in Search Engine Land yesterday which dovetails perfectly with my prior post. While my colleague Nathan Hanks put forth the logical business reasons to "own" your name by bidding on your brand keywords, David Roth

The "Good" - having a well-thought out plan for when your reputation is damaged online I saw the article 5 Steps for Successful Social Media Damage Control by Sharlyn Lauby on Mashable the day after I posted my last entry on Managing Your Online Reputation. She covered what I forgot in my post, that