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BARD Advertising, Inc. is an experienced marketing communications agency serving top Fortune 500 companies within the CPG, Service, Industrial, Medical and Financial markets. We create turn-key solutions that connect the needs of marketing, sales and the distribution channel. We understand the importance of researching current market trends, understanding consumer behavior, knowing your competition and defining the target audience while strategically aligning all programs with your brand/service positioning and objectives to maximize your budget and drive sales.

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BARD Advertising

English - Shopper Marketing, Buyer Behavior, Social Media

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BARD Advertising · 1W ago

Moms Continue to be a Valuable Asset

In an effort to save money and find great deals, moms are turning towards digital media and becoming tech-savvy consumers.

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BARD Advertising · 4M ago

What’s Next for Social Media?

According to Wildfire Social Media Marketing, 2012 will be the year of understanding how to engage an audience and learning how to monetize it through better analytics and a focus on results. Below is a quick comparison on how Social … Continue reading →

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BARD Advertising · 6M ago

The Goal of an Advertiser’s Facebook Page

As of November 2011, there are more than 800 million users on Facebook. With more than 50% of Facebook users logging on to Facebook in any given day as well as Facebook users spending an average of 450 minutes per … Continue reading →

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BARD Advertising · 1Y ago

QR Codes — An Emerging Technology

QR Codes, otherwise known as Quick Response Codes, is an emerging technology that gives consumers the ability to scan a code via an app on their smartphone and receive brand information (i.e. link to a web site, retailer coupon, more … Continue reading →

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BARD Advertising · 1Y ago

SymphonyIRI Offers a Comprehensive Look at Shopper Behaviors

According to SymphonyIRI’s inaugural MarketPulse™ survey, fewer consumers are switching brands to catch a sale and trading down to private label options. However, coupon clipping and list making are still a trend. “An economy in transition to recovery is as … Continue reading →

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BARD Advertising · 1Y ago

Shopper Marketing Leads Advertising and Promotions

In 2010, BARD Advertising predicted that Shopper Marketing would continue to grow and become the most effective 360 degree view of the shopper at the individual level instead of the aggregate level creating a paradigm shift between traditional and new … Continue reading →

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BARD Advertising · 1Y ago

Mom, Dad, Grandma and the Kids Under One Roof

Picture this: a car full of laundry baskets heaping with clothes, storage bins, bed sheets, school books, boxes of macaroni and cheese and other items that aren’t-really-nutritious-but-won’t-go-bad-and-you-don’t-even-have-to-cook-it type foods. Mom is holding back her tears because she can’t get ove

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BARD Advertising · 1Y ago

Can Companies Keep Up With Social Media?

Gone are the days of traditional emails. Well, maybe not completely, but you would be hard pressed to log on to any news or industry website and not find an article regarding how social media is going to rule the … Continue reading →

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BARD Advertising · 1Y ago

Consumers + Coupons

Consumers’ behaviors are ever-changing, particularly in a time such as this where the economic downturn has forced shoppers to reconsider the way disposable income is spent. While many consumers have become more price-centric and are willing to trade down, they … Continue reading →

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