links for 2009-11-29
Getting the right email address how might you persuade would-be subscribers to give you the address they pay most attention to? (tags: list_growth) AOL EWL: low complaints no longer enough – Word to the Wise The AOL Enhanced Whitelist is for

links for 2009-11-23
Retail Email Guide to Multichannel Engagement: Executive Summary this guide examines the ways that email marketing has been used to support other channels by the top online retailers. It highlights tactics and standout examples of retailers using email to promote social media, mobile, stores, direct mail, online, and TV and online video.

IAB Releases Email Monetization Strategies Best Practices Document
Email monetization provides publishers, advertisers and audiences with a modern method of driving revenue, new customer growth and knowledge of new products previously only available via print ads and television. The recently released “IAB Email Monetization Strategies” seeks to explain how email monetization works, present best practices and serve as a resource for publishers and marketers who wish to take advantage of email, which is one of the most effective direct and brand marketing mediums. The recommendations outlined in this document offer best practices and advice

links for 2009-11-21
Key Trends in B2B: Webinar Recap This post is the Coles-notes version of Brian Walker of Forrester Research’s presentation "Key Trends in B2B eCommerce: From Fulfilling Demand To Creating Demand" (tags: b2b)

links for 2009-11-19
Managing Your Email Subscribers' Expectations During The Holidays | Email Responsibly Zappos.com does a great job at managing their email subscribers' expectations – they notified their email subscribers about what they can expect to see in their inbox from Zappos.com this holiday season. (tags: cases frequency tactics)