Learning from failure
Here’s the story of an ad agency that tried to redesign a major newspaper. They didn’t get the job, but there is a lot to learn by studying what they tried to do. Here are the principles they followed (slightly edited; see original for full explanation).Basic rule: Ignore all rules of new

Scripting a poster
When you’re putting together a poster, the first consideration is often just making things fit within the space. But unless you’re one of those people who puts up a poster and walks away (and if you do, shame on you), you should be thinking about

Type crimes: Accidental guarantees
This is what you get for putting on text that violates the normal rules of reading. We read top to bottom, not from the outside in.Spotted at FailBlog.

Following the rules
The White Stripes have rules.Clothes must be red, black, or white.No bass guitar.No equipment made after the 1960s.And so on.In an interview in The Guardian, Jack White said:

Holding the center
Next time you walk past a bulletin board or message board, have a look at all the various notices that people have posted on it. They will probably be on different colours of paper. They will almost certainly have a dizzying array of typefaces – sometimes on the same piece of paper. But there is