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This blog is my attempt at exploring and understanding Canada – what are the people like? What do they hold dear and believe in? Is the US hangover still there? What prejudices exist and are brands disrupting norms to stand out? How do brands communicate in a multi-cultural mosaic? But besides this, I’m attempting to look at Canada beyond the obvious, beyond the stereotypes, and beyond lop-sided single stories. Welcome to Beyondthemaple

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beyondthemaple Canada:digging beneath

English - Canada, Culture, Indocanadian

http://beyondthemaple.wordpress.com/

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beyondthemaple · 3M ago

Women and the winter jacket

Yes, this really is a blog post about winter jackets. Stay with me, I don’t intend to sell you a parka. Most people have a love-hate dynamic with Canadian winters. No matter how much you may love or hate the snow and wind chill, it’s got to be faced, for a minimum of 5 long [...]

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beyondthemaple · 1Y ago

Touching upon Canadiana, yet again!

One of my first blog posts was about Molson Canadian, the beer that drew on a sense of national pride, that owned all things Canadian and silenced stereotypes once and for all. (Read post here) Along the way I’ve found many nuances of brands skirting the topic of what it means to be Canadian or [...

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beyondthemaple · 1Y ago

Tom Brokaw Explains Canada To Americans

Tom Brokaw,anchor and managing editor – NBC, explains the relationship between Canada and The United States, in a pre-recorded short film that aired on NBC, prior to the Opening Ceremonies of the 2010 Winter Olympic Games in Vancouver, British Columbia, Canada on Feb. 12th, 2010. I found it interest

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beyondthemaple · 1Y ago

Of skating and the log driver’s waltz

Winter in Canada, for someone like myself who is from a tropical country, feels very strange and new. First the temperatures begin to drop and then, when snow begins to fall, it makes you look up at the sky in pure wonder. Anyway, to make the most of the below zero degree weather, I went [...]

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beyondthemaple · 1Y ago

The Great Indian Middle Class and The Baby Boomers of the West

In marketing to different audiences, the consumer is very often grouped into denominations/sub-sects, and then put under the microscope to figure out their likes,dislikes,demographics, mindsets, what they eat, where they shop, how much they spend, and what have you, right down to when they had sex l

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beyondthemaple · 1Y ago

beyondthemaple is currently unavailable. The author is on a listening spree.

In my attempt at penning this entry, I kept getting carried away by the massive amounts of knowledge and information currently available through social media content, all of which has been hitting me at speeds that would give race car drivers a run for their money. Social media has definitely hit an

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beyondthemaple · 1Y ago

Straight from the Heart

I experienced Canada’s annual meeting of eclectic minds – ideaCity 2010 for the first time this year and was blown away by the diversity of speakers on this year’s all-women panel. From Olympic gold medalists to mind-readers, from comedians to sexperts, the mental stimulation kept flowing. But, what

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beyondthemaple · 1Y ago

A tale of two states

Amongst the different migrant populations in Canada, South Asian is amongst the highest. Statistics Canada says the proportion of foreign-born people from Asian and Middle Eastern countries has long outstripped those of European heritage. However, while marketing to the Indian/South Asian population

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beyondthemaple · 2Y ago

Whose country is it anyway?

A walk down any major street or a visit to any govt office in Canada will tell you that there really is no such thing as the average Canadian anymore. I say this, because in the few days that I’ve lived here, I’ve discovered that Canada, much like my hometown Bombay, is a land of [...]

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beyondthemaple · 2Y ago

Molson Canadian: more than just beer

For a beer brand to make commercials that instill a sense of patriotism and national pride is rather commendable. That’s exactly what Molson Canadian has done. The commercial has an average Canadian lad up on stage, proudly dispersing stereotypes about Canada and telling the audience what Canada is

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