The Power of Words is Vastly Underestimated
[This article appears courtesy of THE SUCCESS MARGIN, the Internet's most valuable success and marketing e-zine. For a complimentary subscription, visit http://www.tednicholas.com/ I’m constantly hammering away on the importance of the words used in sales copy. Especially in headlines. But, dear reader, the reality is few really “get it.” Today my goal is to change all that for you. How? By using several examples that I believe will drive home the importance of words even further for you. And hopefully inspire you as well. I will share valuable lessons based on experience which also tau

Why A Sales Letter Is Just a Piece Of The Conversions Puzzle
Everyone goes on about the “sales letter” as though it’s the only thing that counts in marketing….but the truth is, it’s merely a piece of the conversions puzzle. Have you ever seen those marketers who have a JV sign up page and rave on about how they got a killer copywriter to write the copy so us JV’s can expect “out of this world conversions”? Well, getting a good copy writer to write a sales letter is all great but aren’t they forgetting something? Recently, I came across a brilliant copy writer and marketer by the name of John Ritskowitz

Qualify Your Prospects And Win More Sales
You might think it’s marketing suicide to tell your prospect that “this product might not be for you”. But more often than not, this little trick can increase response dramatically! Have you ever seen on a sales letter phrases that go “for serious marketers only” or “don’t buy this product if…”? This is what copywriters call “qualifying your prospect” And it works because it’s a type of reverse psychology. It throws the reader off…it makes them think “huh? now I’m not allowed to get this? oh yes I am!” and it ups their urge to want the product that