Experience Themes
There’s an old adage among screenwriters that when a writer can sum up a story in a sentence or less, he has discovered what’s important about the story. He’ll know what the story is about and therefore have a strong sense of theme. And in knowing the theme, he’ll have a compass to use in the process of “designing” the damn thing (i.e. what to keep, what to lose, what actually happens at the end). The story will be all the better for it because it all hangs together with a central idea that will give it greater impact and meaning. Now wouldn’t it be nice if we had something like that for user experience design? This article is ab

Integrating Prototyping Into Your Design Process
“ Just like with any other UX research or design tool, context plays a critical role in determining how effective prototyping will be for you. ” Prototyping is a big deal right now. We get wrapped up in mailing list threads, new tools are released at an astonishing pace, books are being published, and articles show up on Boxes & Arrows. Clients are even asking for prototypes. But here’s the thing… prototyping is not a silver bullet. There is no one right way to do it. However, prototyping is a high silver content bullet. When aimed well, a prototype can answer design questions and communicate

A Wiser Interaction
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IDEA 2009: An Interview with Thomas Malaby
As IDEA 2009 draws closer, the IA Institute is conducting a series of interviews with the speakers for the conference. As Director of Events and Marketing for the IAI, I fill a variety of roles and lead the charge for the IDEA Conference this year, as well as get to Interview the IDEA Presenters (which I proudly share with Greg Corrin in this case).For this interview, I was able to ask a few questions with Thomas Malaby. Malaby is an Associate Professor of Anthropology at the University of Wisco