Brand Building Buzz

Our second issue of Southern California Professional Magazine has just hit the web in both HTML (regular web page) and flash (flippy page) versions! Click here for a link to the HTML version.  Click here for a link to the flash version. Guest contributors include Sheryl Mazirow of Mazirow Commercial

Brian Hemsworth, marketing professional and author of this blog will be interviewed by Cindy Rakowitz Thursday on the Stars of PR radio show. They’ll be discussing Southern California Professional Magazine, marketing, and a whole bunch of related topics. Cindy is the CEO of Blackman Rakowitz Public

I am convinced of it—advertising has a brand problem. Discussion after discussion, meeting after meeting, experience after experience, it keeps coming back to me: advertising is losing the war. With big agencies, and big accounts, and big budgets, the word ‘advertising’ is still okay. But in small t

Hey everyone, here’s a cool new social media platform that focuses on live events. It’s in beta right now, but you can be one of the testers. It’s free, just go to Crowdseye.com and sign in. They just had a really successful test at SXSW, and are planning on the big launch for Coachella. When [...]

Here’s a great read on just how Netflex screwed the pooch and 5 lessons learned from the mess. In an internet world using social media, marketing successes AND failures can happen lightning fast. Interested in the specifics? Read it online at Forbes… http://www.forbes.com/sites/theyec/2011/12/28/5-b

Mashable recently reported on this. EyeTrackShop.com, a recent startup doing eye tracking studies for advertisers, looked at how we look at social media. They actually tracked the eyes of people looking at social media pages such as Facebook. The results? You picture matters. Your title matters. Who

Want to mention to all of you Southern California Professional Magazine. It’s a very new concept in online publishing. The magazine is publishing in two formats: static and flash. The static version looks like a conventional website, while the flash one looks like a printed magazine. The first issue

In its first 80 days, the iPad sold 3 million units. Not too shabby.