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Brand Engagement Marketing · 2Y ago

Stop Avoiding The Conversation (Engage Moms Marketing Blog)

News flash: Moms don't want to have a relationship with their laundry detergent. What they do want is more time to engage with the segments that impact their busy lives, such as health care and financial services.
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Brand Engagement Marketing · 2Y ago

Teach Them Well (Engage Moms Marketing Blog)

If you're a brand that wants to create these types of opportunities, you could think outside the box and look for ways to create conversations and content that moms are looking for by capturing these "story streams" on video and sharing it with other viewers.
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Brand Engagement Marketing · 2Y ago

Build Trust With Advocates, Ambassadors

Don't short-change your brand in the area of building trusted advocates, ambassadors, and relationships. We're looking for authentic voices to follow and engage with. If we don't find them or don't like what we're finding, you'll be in crisis management mode before you know it and be a case study of
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Brand Engagement Marketing · 2Y ago

Who’s Making Big-Ticket Buying Decisions?

Engaging with moms requires a high level of social interaction to establish trust and loyalty, which means the art of listening is at the root of successfully reaching and keeping us engaged. Oh, and in the words of Aretha Franklin "R-E-S-P-E-C-T, find out what it means to me" -- you gotta respect u
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Brand Engagement Marketing · 2Y ago

Engaging Your Target Audience Requires Finding the Right Voice for Your Brand

The biggest issue that I am seeing with the push to include Social Marketing / Web 2.0 is that brands are launching the use of these tools without building it into an overall plan.... There is no cookie cutter process - it's finding the right voice for your brand and resonating that voice with your
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Brand Engagement Marketing · 2Y ago

The Right Web 3.0 Marketing Mix Workshop w/Case Studies on Why You Need to Cover Your Bases

The key takeaways from this workshop will be how-to get your baseline set for understanding where your brand is online as well as how to hone in and engage with your target audience. We will cover the basics of SEO, Social Media, Mobile, Video and how it is important to tie these tools all together
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Brand Engagement Marketing · 2Y ago

Do you have your bases covered for 2010 growth?

Want to get your 2010 marketing strategy bases covered? Even if it is just a sanity check to see what the options are for your brand? ... Sometimes it's as easy as changing one word on how you are marketing yourself to be found by those seeking your services.
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Brand Engagement Marketing · 2Y ago

User Content Creation Around the World

In the US, a mature Internet market, managing a social network profile was the top online user-generated content activity, participated in by 44.2% of Web users. This was followed closely by uploading photos. Uploading video, blogging and microblogging were significantly less popular.
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Brand Engagement Marketing · 2Y ago

Awesome Video Search Results Still Do Not Equal Engagement

...when you start engaging in conversations with your "audience" you need to be prepared to manage your reputation and build on that relationship. It does not work on autopilot.
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Brand Engagement Marketing · 2Y ago

Seven Predictions for 2010 from eMarketer’s CEO

Whether or not the recession ends, 2010 will bring about monumental change. Are you prepared to capitalize on it?
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