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Brand Recall

English - Marketing, Branding, Advertising
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Brand Recall · 7M ago

A trip to the Byculla Zoo

If you are wondering what a Zoo is doing in a ‘Brand blog’, I would strongly suggest that you visit Singapore Zoo. That said, this is NOT a comparison between an ailing loss making government venture and a successful, profit making, world renowned… guess what! Government venture! Yes. The Singapore
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Brand Recall · 8M ago

Post transaction dissonance

I recently attempted to make a purchase on a baby products website www.letbabyplay.com. It was quite harrowing and hence just felt like documenting it. And also comparing this failed transaction with a competitive website www.firstcry.com. The arrival of #SidNanda (as my 6-month old son is referred
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Brand Recall · 8M ago

A hard look at my media habits

Many a times when we marketers are in the process of planning media for a campaign, the sword of dilemma hangs perilously close to our head. Our personal preferences! It is true that many times the best sample size for a market research activity is ‘1’, but can we really do that when we choose media
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Brand Recall · 1Y ago

Featured in 4Ps magazine

Over the weekend the latest issue of 4Ps would have hit the stands. I have been featured in an article called ‘Marketers@War’, which is about the marketing war between Cadbury’s & Nestle. The questionnaire that came by from the correspondent Shephali Bhatt and the answers I shared are here. The link
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Brand Recall · 1Y ago

Samiksha – Panel Discussion at NITIT

It was a pleasant surprise to receive an invitation from National Institute of Industrial Engineering (NITIE), Powai. The invite was for a panel discussion on the topic ‘Advertising – Is it all about creativity or strategy?’ Classic conundrum! But fun topic. The panelists were: Mr. Ravi Banka – CMD
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Brand Recall · 1Y ago

Samiksha – Panel Discussion at NITIE

It was a pleasant surprise to receive an invitation from National Institute of Industrial Engineering (NITIE), Powai. The invite was for a panel discussion on the topic ‘Advertising – Is it all about creativity or strategy?’ Classic conundrum! But fun topic. The panelists were: Mr. Ravi Banka – CMD
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Brand Recall · 1Y ago

Mobile Number Portability – The great catalyst

I have been an Airtel customer since I don’t remember when! In fact I was using a mobile phone when incoming calls were actually charged! Now that must give an idea of how long in the history of telecom revolution my reference point goes. I must add that I have been exercising infidelity by being [.
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Brand Recall · 1Y ago

Move Over Mark Zuckerberg

I recently came across a book Community Building on the Web: Secret Strategies for Successful Online Communities by Amy Jo Kim. The book lucidly explains some basic tenets that need to be kept in mind while trying to build a community in the online space. Wait! India’s financial capital Mumbai was v
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Brand Recall · 1Y ago

Size Does Matter

Back in Chennai, there is a restaurant called Eden in Besant Nagar. It is a multi-cuisine restaurant which serves Indian (South & North), Chinese and Continental dishes. I have always enjoyed the food there because it was great in taste and quality, the ambience was homely and it was priced correctl
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Brand Recall · 1Y ago

Move Over Economic Times – Most Trusted Brands

Economic Times. Just step out of the way. The most trusted brand is in the picture below! The name is SACHIN TENDULKAR. I happened to meet him at a corporate event conducted recently and I thought I should share it with everyone here! Incoming search terms:economic times most trusted brandstrust
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