Branding 90210

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Blog Name:	Branding 90210
Url:	http://branding90210.com/
Language:	English
Topics:	branding, entertainment, packaging
Description:	Branding90210.com is the ultimate destination for people who are interested in branding and the packaging of entertainment properties.
Popularity:	2 Followers

While Disney shuffles execs, cameras roll for comedy group Casual Mafia.

Casual Mafia is going back into physical production this weekend, with some trend setters re

Director Brett Ratner actually had something intelligent to say

Director’s consulting firm hired by ActivisionDirector Brett Ratner discussed the risky business of integrating brands into movies Thursday at an Advertising Week event focused on “cons...more

MIPCOM: The Explanation

MIPCOM, the world’s entertainment content marketOctober 5-9, 2009Palais des Festivals, Cannes, FranceA lot of my friends in entertainment ask me what MIPCOM is and why I go every year. To set the r...more

Variety is the Staple of Entertainment News

Everyone in entertainment reads two trades: Variety and Hollywood Reporter. I chose to spotlight Variety today because they have remained consistent with their image, editorial, and logo since 1933...more

The Power of Myth by Joseph Campbell

John Campbell’s popular recognition followed his collaboration with Bill Moyers on the PBS series “The Power of Myth.” The series exposed his ideas con

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