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Branding Strategy Insider · 18h ago

Remixing Your Brand With Transmedia Storytelling

There are many reasons to love branded PR experiences. With so many marketers focusing on ...
Branding Strategy Insider · 1d ago

The Un-Conference: Keeping Brands Human

Today’s marketers must strive to eliminate the distance between brands and humanity. We mu...
Branding Strategy Insider · 2d ago

Building Brands On Consumer Tasks

In the mid to late 2000s, online retailers were driving down prices on consumer electronic...
Branding Strategy Insider · 3d ago

Brand Insights From The Deepest Level Of The Mind

In 2005 Malcolm Gladwell’s best-selling book “blink” brought into focus the idea that the ...
Branding Strategy Insider · 4d ago

Changing Your Brand Name

Recently, Dunkin’ Donuts announced that it was looking at dropping the ‘Donuts’ part of it...
Branding Strategy Insider · 1W ago

How Brands Can Adapt To Media’s Decline

The age of disruption is full of contradictions and exceptions. Reuters 2017 Digital News ...
Branding Strategy Insider · 1W ago

How Brands Can Convert Noise To Signal

It’s the next thing out of most people’s mouths the moment I tell them I work in marketing...
Branding Strategy Insider · 2W ago

Aligning Brand Strategy And Influencer Marketing

In 2001, Emanuel Rosen published The Anatomy of Buzz, one of the first books dedicated to ...
Branding Strategy Insider · 2W ago

Brands That Know Who They Are Can Be Fearless

Enlightened brands should inspire us. Those that have figured out what they stand for, and...
Branding Strategy Insider · 2W ago

How To Achieve Brand Culture Program Success

Branding Strategy Insider helps marketing oriented leaders and professionals like you buil...