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Branding Strategy Insider · 6h ago

7 Ways To Use Story To Inspire Brand Change

At some stage, many marketers will be called upon to explain why a brand change is needed....
Branding Strategy Insider · 2d ago

Brands Beware Of Adjacency As A Growth Strategy

“What adjacencies should we enter?” Over the last decade, this question has become synonym...
Branding Strategy Insider · 4d ago

How B2B Brands Can Map Marketing Strategy

Back in May, Emmanuel Probst shared that brand growth requires a full-funnel approach. Whi...
Branding Strategy Insider · 5d ago

4 Mistakes Brands Make About Human Behavior

Recently, University of Chicago professor Richard Thaler was awarded the Nobel Prize in Ec...
Branding Strategy Insider · 6d ago

The Psychology Of Influencer Marketing

For years, brands relied on actors, singers, athletes and other ‘traditional’ celebrities ...
Branding Strategy Insider · 1w ago

Using Brand Pillars In Operational Transformation

Branding Strategy Insider helps marketing oriented leaders and professionals like you buil...
Branding Strategy Insider · 1W ago

Should Brands Be Creating Their Own Content?

In the do-it-all world of apps and multi-talking, everyone can do everything all of the ti...
Branding Strategy Insider · 1W ago

Mastering Digital Communications

The John Caples ad above is probably one of the greatest long copy ads ever written…and it...
Branding Strategy Insider · 1W ago

In Brand Positioning Less Is More

Core DNA and the corresponding genotypes offer an opportunity to narrow positioning choice...
Branding Strategy Insider · 1W ago

Why “Product” Is Experiencing A Renaissance

The key competence around building shareholder value in retail used to be location. People...