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Branding Strategy Insider · 15h ago

3 Keys To Increasing Return On Ad Spend

We’re all too familiar with the old Wanamaker adage: ‘Half the money I spend on advertisin...
Branding Strategy Insider · 2d ago

14 Ways Brands Can Evaluate Customer Journeys

How should brands map more effective and engaging customer journeys? By recognizing that s...
Branding Strategy Insider · 5d ago

How Televangelists Achieve Brand Success

How do leading religious brands (televangelists and megachurches) drive a thriving busines...
Branding Strategy Insider · 5d ago

Crafting Brand Stories That Inspire And Resonate

Consumers are no longer expecting brands to deliver value beyond the product. They are dem...
Branding Strategy Insider · 1w ago

The Five Pillars Of Brand Likeability

As brand marketers, we are conditioned to think early on in terms of attaining loyalty and...
Branding Strategy Insider · 1w ago

How AI Threatens Advertising And Brands

Given my dislike of the ‘death’ theme that haunts every possible marketing moment currentl...
Branding Strategy Insider · 1W ago

Brand Language Integration Builds Strength

While many brands have woken up to the need to align the language in their marketing comms...
Branding Strategy Insider · 1W ago

Driving Brand Growth Via New Paths-To-Purchase

For 50% of us, the typical path to conversion involved using 3 or more devices. Our journe...
Branding Strategy Insider · 1W ago

Branded Houses Offer A Single-Story Option

The pull to simplify is felt strongly by brands. Many large brands are consolidating their...
Branding Strategy Insider · 1W ago

How Brands Can Build A Disruptive Campaign

Rarely do you hear someone who can confirm the important truths that you’ve spent a career...