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Branding Strategy Insider · 2d ago

The Changing Landscape Of Brand Language

Throughout history times of accelerated change have been accompanied by cries of things “c...
Branding Strategy Insider · 4d ago

Society Wants More From Brands

Here on Branding Strategy Insider, we’ve written numerous thought pieces on the perils and...
Branding Strategy Insider · 1W ago

From Contraband To Desired Brand

An industry with a projected worth of $50 billion by 2026, cannabis is poised to make huge...
Branding Strategy Insider · 2W ago

How Brands Can Best Leverage Data

2.5 Exabytes of data are produced everyday by internet users. That’s equivalent to 250,000...
Branding Strategy Insider · 2W ago

Brands Must Retire The AIDA Model

The AIDA framework (Attention, Interest, Decision, Action) has not evolved much since it w...
Branding Strategy Insider · 2W ago

Ad Blocking: A Conundrum For Brands

There’s nothing new about ad blocking. 3rd party extensions for popular web browsers have ...
Branding Strategy Insider · 2W ago

The Origins Of Brand Positioning

It is with great sadness that we mark the passing of Jack Trout who died Sunday at the age...
Branding Strategy Insider · 3W ago

Is Brand Experience The New Sugar?

Right now, it feels like almost every brand wants to hook their customers on sweet moments...
Branding Strategy Insider · 3W ago

Brand Architecture And The Parent Brand Threat

One of the great transformational experiences of my lifetime has been drinking beer in Ame...
Branding Strategy Insider · 3W ago

Live TV In Decline: What Brands Should Know

Netflix, Hulu, Amazon and other video-on-demand services have long been a rallying cry for...