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Branding Strategy Insider · 2h ago

Brands Must Evolve With The Concept Of Truth

“Post-truth doesn’t mean the end of the truth. It’s actually the very opposite. It’s the l...
Branding Strategy Insider · 1d ago

How To Compete With Rival Brands

A world of abundance for consumers is a world of rivals for brands. While keeping your foc...
Branding Strategy Insider · 2d ago

The Principles Of Brand Intimacy

Most marketers and business leaders generally agree that brand can be a key asset, helping...
Branding Strategy Insider · 3d ago

Meaning Powers A New Era Of Brand Strategy

We live in a world where the symbol has become the new product. This is why meaning needs ...
Branding Strategy Insider · 1w ago

Building Brands For The Women Over 50 Market

A few years back JWT Intelligence published an interesting report called The Elastic Gener...
Branding Strategy Insider · 1W ago

How To Map Your Customer’s Journey

To identify the opportunities for growth along the customer lifecycle, it is first importa...
Branding Strategy Insider · 1W ago

How Business Capabilities Can Differentiate Brands

In her book The End of Competitive Advantage, Rita Gunther McGrath argues that any individ...
Branding Strategy Insider · 1W ago

How To Align Brands With The Codes Of Culture

Surprisingly, many global brands continue to stumble due to profound insensitivity to the ...
Branding Strategy Insider · 1W ago

Why Venture Capitalists Dominate New Markets

The success of the Venture Capital (VC) industry is staggering. Despite financing just 1/6...
Branding Strategy Insider · 2W ago

Brands Must Navigate Back To Relationships

There’s an understandable tension regarding the role of technology and whether it is stren...