Brandon Gerena on Digital Advertising
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| Blog Name: | Brandon Gerena on Digital Advertising |
| Url: | http://brandongerena.blogspot.com |
| Language: | English |
| Topics: | advertising, websites, digital |
| Description: | You're reading this because you love good design and usability, marvel at the web's potential and get excited like a 5-year old over advancements in technology. Welcome, you're a lot like me. |
| Popularity: | 29 Followers |
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6 Examples of Data-Informed Site Changes that Increased Conversions
You're not one of those designers still resisting the use of data to inform site changes, are you?If you are, I'll let you in on a little secret: I was too just a few short years ago. I would make prolific statements, like: "Who needs data? I'm a designer, dammit! I craft websites based on my intuition, design aesthetic and vast experience." Sound familiar?In hindsight, I was not taking the time to understand site visitor behaviors, friction points they encountered or frustrations they harbored. I was far from being an advocate for the user. As a matter of fact, I didn't have a solid understanding of what was working and what wasn't, and certainly not 'why'. This res
You're not one of those designers still resisting the use of data to inform site changes, are you?If you are, I'll let you in on a little secret: I was too just a few short years ago. I would make prolific statements, like: "Who needs data? I'm a designer, dammit! I craft websites based on my intuition, design aesthetic and vast experience." Sound familiar?In hindsight, I was not taking the time to understand site visitor behaviors, friction points they encountered or frustrations they harbored. I was far from being an advocate for the user. As a matter of fact, I didn't have a solid understanding of what was working and what wasn't, and certainly not 'why'. This res
Adobe Buys Omniture = BIG DEAL
I've been asked by clients and colleagues alike to share my POV on Adobe's acquisition of Omniture. So why not share it with my readers?First of all, Adobe knows how to do acquisitions better than anyone else. They turned a small WSYWG application called GoLive CyberStudio into an Adobe-branded, best-selling web developer app. And not long ago, Adobe made the game changing, industry consolidating move of acquiring Macromedia.Bottom line – Adobe is a master of product development, marketing and integration. Rem
I've been asked by clients and colleagues alike to share my POV on Adobe's acquisition of Omniture. So why not share it with my readers?First of all, Adobe knows how to do acquisitions better than anyone else. They turned a small WSYWG application called GoLive CyberStudio into an Adobe-branded, best-selling web developer app. And not long ago, Adobe made the game changing, industry consolidating move of acquiring Macromedia.Bottom line – Adobe is a master of product development, marketing and integration. Rem
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