Breaking the Marketing Rules

I first discovered LivingSocial about a year ago. Every morning I receive a bunch of emails announcing current deals. LivingSocial is smart for putting each deal into a separate email – of course this way even if your eyes glaze over, you might still notice something that interests you. But it seems

What makes a consumer happier than great customer service? Great customer service is memorable. There are so many ways that a company’s employees can bury all the great efforts that have gone into creating a great product or delivering a good service. And these days it seems like bad or oblivious cu

I’m horrified whenever I hear people say that a customer is not important. I’m horrified, particularly in this economy, when people act indifferent toward customers. Business today is about people. It’s so easy for people to define your brand and your brand value based on their experiences and perce

I was listening in on a conversation the other day about leads that are not being followed up on. I wanted to know if the leads were ripe. Apparently in this scenario the sales people are supposed to follow up with every “lead”. My former-salesperson alarm bell went off in my head, “Wait. Telesales

I love the idea of LinkedIn Answers. Its a great opportunity to get…well…answers from the community and share resources. The problem I have with LinkedIn Answers is that people mis-use it (IMHO). I’ll give you an example:   So let me ask this question…how were any of these responses really helpful?

Isn’t it an ever increasing worry that marketers have? With so many ad serving services available and different programs with different vendors its difficult to have as much control as you’d like over advertising placement. But sometimes the placement is so bad…Kimberly can’t help but blog about it…

The California Milk Processor Board recently launched a new campaign that has stirred up quite the controversy. The campaign targets men by pitching milk as a PMS symptom reliever. So what’s the problem with that? Well apparently they’ve taken the humor further than some like. Well you can’t please

I love a good challenge. I learned at a young age just how fragile life is. It’s unpredictable and you can coast through it or you can really live it. I think I’ve definitely done this. Through many adventures, snakes & ladders – I found my way to the world of the web. Well granted [...]

I’ve been trying my hand at Empire Avenue. For personal (Ticker: KIMKIM) and business (Ticker: Sitecore). It seems that that ‘game’ is an inaccurate portrayal of Empire Avenue. It’s a game in the sense that the currency isn’t traded on stock markets and stocks have no ties to Sarbox or FINRA. But wh