“Nothing more difficult” than new IP launch
Let’s get the facts out of the way first, Christian Svensson, Capcom’s VP, strategic planning and business development, has given an interview to GamesIndustry.biz in which he said “There is nothing more difficult in this business than launching new IP”. This is one of the greatest truths of video game marketing and it divides the

Nintendo Vitality Sensor has great potential
At E3 in 2009 Nintendo announced their Vitality Sensor and the video game world yawned. Just recently they have announced that they will be showing games for it at 2010 E3, that the device would be available to buy in Q4 ‘10 and the video game world yawned again. Which is a shame because it has massive potential. With the right software support it could be bigger than

Sony get 3D
I have written on here before about 3D gaming and how it greatly enhances the experience and immersiveness of gaming. To me it is like being at the theatre, whilst 2D gaming is like watching the TV. A huge jump. Now Sony have come out with their 3D plans and they are really going for it. Which makes a lot of sense to me. This forms a part of their overall corpora

321WAN, the company behind Evony?
This is getting interesting. Evony is just one of a number of Chinese games that are nearly the same as each other, all being marketed by what look like different companies. Where does the original game come from? One great thing that has come out of this whole Evony episode is the huge amount of support I have received from the public, all of which I a

Game marketing is three times more important than product quality
This makes absolute complete and utter sense. People buy perceptions, not reality. And people are far more concerned about peer pressure than they are concerned about their own judgement. There is a make of car that is distinctly average. In fact some of the smaller models are not very good at all. Yet it manages to sell extremely well despite selling at a premium price. Because people want to be seen behind the badge. They will pay thousands of dollars in premium to buy just a few dollars wort