Buzztart Stings like a bee

Rick Carter of enova digital has been talking up the renaissance of QRCodes for a while and now I’m convinced. I even made my own, ridiculously easy. This is just a toe in the water, will move to bigger and better things.

Have you ever received an invitation to one of those “FREE Publicity”  workshops?  One lobbed in my inbox today: “Never pay an expensive PR agency again!” was the headline. I’m sure the promoter means well – to teach small business and solo operators how to generate their own publicity is a noble ta

Businesses and nonprofits have thrown themselves behind the Queensland and Victorian flood support efforts.  They range from electricians to bird sanctuaries, bedding manufacturers to counselling for flood-stricken Australians.  Here are just a handful of the organisations using social networks to l

I don’t want to get snarky, but sometimes I wonder if anyone is bothering to teach grammar and punctuation in Australian schools.  As I run a press release service, I often have to reject copy because of errors that could have been averted by spelling and grammar checking.  If I published it, I woul

IN the early hours of a Sunday morning, while Acting Premier of South Australia, Treasurer Kevin Foley was reportedly ‘king hit’ by an unknown male, for no known reason. Mr Foley says that he was seeking one of Adelaide’s “elusive taxis” before the incident. We asked several PR professionals to prov

These are the tools I use every day – I included them in my last newsletter, but here they are again so you don’t need to search your email: 1.  Amplify – this is a new service that lets you share with all your social networks from one interface (incidentally, NewsMaker only shares manually as [...]

The Australian Festive Season is traditionally the time when all business goes quiet – only to wake up again on Australia Day. This period between Christmas and the end of January is a fertile time for PR professionals to be thinking about their clients’ media communications calendar for the whole y

The avalanche of user generated content has made it more important that ever for marketers to get closer to their PR departments, according to new research reported in the PRSA journal Public Relations Tactics.  A report from the CMO Club and PR firm Hill & Knowlton found that when PR and marketing

Cathy Allington, CEO of YouGROW CRM (pictured below) found out how a simple change of strategy in her PR campaign could have a huge impact on her business.  Here’s what Cathy says: “My training years ago was as a journalist.  I wrote my own Press Release and distributed to my media contacts.  Not a

Having just read the interesting story posted by Shuna Boyd – that 84% of Australians have a digital footprint by the time they’re 2! I was thinking of what that means for personal privacy. It used to be that all you had to worry about was your Mum bringing out your baby pics when you [...]