Adwords Tracking
When you start reading about Adwords Tracking do your eyes start to glaze over? Your mind wanders? For me tracking is one of the most important topics as a Search Marketer and I personally find it very interesting and know it to be one of the most impacting skills to learn as a PPC Marketer. [...]

Merchants Hurting Merchants – The ‘Direct to Merchant’ Saga
WHAT IS DIRECT LINKING aka DIRECT TO MERCHANT? When I refer to Direct to Merchant it is related to PPC Advertising (e.g., Adwords) and is where an affiliate, instead of sending traffic to their own site, pays for that traffic and sends it directly to the merchants Landing Pages. This link is simply an affiliate link. [...]

Goals Plus Focus Equals Greater Success!
The trouble with there being SO MUCH advice out there is that the important messages become watered down. It’s almost impossible to implement every idea and absorb every lesson to apply. That doesn’t mean they aren’t powerful and work.. they just aren’t applied. But once in a while that special individual shows us [...]

Pay per Click Advertising – Opening Profit Doors!
I’m a big believer in investing in my business to look for growth opportunities. This includes investing in market research and testing advertising channels or methods. I’ve been doing it for years.. I did it before I even had an online business or before I went full-time online in 2005. In my previous [...]

New FTC Rules for Bloggers.. How about Affiliates? or PPCers?
Unless you are avoiding forums, news, blogs and social media, you know that there have been some things from FTC that we haven’t seen for a long, long time.. Guidelines dealing with the Use of Endorsements and Testimonials in Advertising which hadn’t been touched since 1980. And it affects all kinds of things including Merchants [...]