CBCG Retail Report Improving Sales and Profits For Retailers Everywhere

Another survey came out this week talking about business owners not using social media as a marketing tool. The survey shows that more than 47% of small business owners are NOT using social media in their regular marketing efforts. (Hiscox Insurance) The number one reason why: Business owners sugges

More than half the US is steeped in a serious heat wave this week. And it doesn't look like it's going to end any time soon. It's so hot in many places that spending even 5 minutes outside can sap your energy and make you want to crawl into a dark cool room and just hide.But for those of us that ar

What do you do when vacation turns into a frustrating retail experience? Why you blog about it of course.Admittedly, because of what I do for a living, I am hyper sensitive to retailers, the products they sell and the customer service they offer. Yes, it’s a hazard of my job, one that usually doesn

People around the world are using social media for many reasons. They are meeting long lost relatives or high school classmates on social media sites, watching videos, reading blogs and most importantly for retailers, they are using social media to connect with brands they know and love.And the numb

I’ve heard lots of dialogue (on both sides of the fence) about Group Buying Sites (e.g. Groupon, LivingSocial, PlumDistrict and BuyWithMe) and how they have negatively impacted small businesses. In fact, I’ve even heard a few stories about how they put small businesses out of business!These stories

Managing your retail inventory and managing the cash flow that goes into managing that inventory is one of the biggest challenges retailers face. While there are many software programs and templates that exist to help retailers manage the process of buying inventory, I can’t tell you how many retail

Next week brings the official start to summer. For retailers, no calendar needs to tell us that as we are already well into the summer selling season and working on marketing and promoting the seasonal products that go with this time of year. But for those of you that are a little behind in your pla

We've recently returned from a series of social media trainings for our retail clients and the question we got asked the most was how to improve engagement and performance using social media.With the continued emphasis from clients that want to learn how to create the right type of engagement using

 Do you know who the brand evangelists for your brand are? Do you know the names of those customers who have been with you since the beginning and who have helped your store get to the level of success you have today?Of course you do.These satisfied customers are the backbone of your business. They

Today’s retail consumers are using social media in record numbers to engage daily with products and services they like. They are learning about features and benefits of brands, they are learning about brand personality thru contests and activities online and they are sharing testimonial information