Growing Your Business-A Five Point Approach to Branding
A Five-Point Approach to Branding 1. Defining your Dominant Selling Idea (DSI) Our DSI is a unifying, energizing, focusing, trust-building, clutter-removing, lean-value-creating notion – a motivating difference at the moment of the purchase decision – that communicates our #1 position in a ‘desirable specialty’ that’s important to our target customers. That’s a mouthful, but unless we’re able to define our DSI, we won’t be able to ‘attach it’ to our name… a requirement for branding. Our DSI fuses our name

Dec 9th – Executive Briefing Breakfast
It is our pleasure to invite you to be our guest at this upcoming breakfast to introduce you to the C12 Group, America’s leading resource for Christian CEOs, Owners and Presidents. This informative event will be hosted by C12 Area Chairs Randy Harrod and Kevin Respress. Hear how Christian Business Owners, CEOs and Presidents can answer the call to “build great businesses for a greater purpose” in the C12 Group. The C12 Group of Central Florida is a roundtable of 10-15 Christian business owners and CEOs who are serious about growth in business, in ministry, and at home. C12’s unique platform for business development combines structured curriculum, like-minde

Ending Working Relationships in Christ’s Love
One of a leader’s toughest tasks is releasing team members, whether due to poor performance, economic conditions, or a major breach of trust. No ‘normal’ person enjoys the termination process. Most of us suffer from being too slow in making these difficult decisions, rather than being too quick, and will readily admit that this is one of the most distasteful aspects of exercising our responsibility in leading God’s businesses. Such actions are often accompanied by a sense of personal failure or complicity with the overall circumstances leading to the separation. Sadly, this is also an area where many Christian leaders damage their testimony to the reality of Christ in their lives

Wise Counsel
  Solomon is widely considered to be the wisest man who ever lived, although his decisions to have multiple wives and scores of concubines may make us wonder. Nevertheless, he is thought to have authored most of the book of Proverbs, which contains a rich store of godly wisdom for practical living.    Throughout Proverbs there are many themes which are repeated for emphasis and presented in different ways to help us see their application more clearly. Examples of this repetition technique are seen in the warnings given across such disparate areas as: the folly of disobedience, sexual sin, rash speaking, laziness and the dangers of debt. The book breaks into 31

Am I a Pharisaical Leader?
Dictionaries define “pharisaical” as hypocritically self-righteous, condemnatory, excessively pious, holier-than-thou, sanctimonious, phony or two-faced. In essence, we can be viewed as pharisaical whenever we claim or pretend to be one thing, but are seen as imperfectly carrying it off (can I get an “Amen”?!). When we strongly proclaim one value system, yet are frequently viewed as living based on another, we’re guilty of pharisaical “compartmentalizing” in such a way to compromise our integrity, testimony and example. For those of us who lead organizations, Pharisees can easily bring to mind the ‘malicious compliance’ we sometimes see in the wo