Social Media Expert = Nonsense
With the increasing popularity of social media, we are now being inundated with people calling themselves "Social Media Experts".  Give. Me. A. Break! What makes you a social media expert? I've asked several people to show me how they've raised quantifiable & significant sums of money via social media. Nobody has been able to show me this across multiple organizations in any consistent manner.  If you're an expert, you should be able to show me that you've applied your knowledge in a way that will allow others to use your skills and knowledge and achieve similar results to your pas

Too Many Charities in Canada
Recently Michael J. Fox announced that his Michael J Fox Foundation now has charitable tax exempt status in Canada.  Now I like Michael Fox.  He seems a nice guy.  But did we really need yet another charity in Canada?  Particularly one that isn't employing Canadians? Last I checked we have somewhere in excess of 84,000 charities in Canada. So many of them are doing the same things or addressing similar causes. Why can't charities work together more?  Does the city of Toronto need 5+ cat rescue charities? Do we need umpteen dog rescues for each

Social Media Power Words?
Words YOU Should Use Those of us who have taken marketing, PR and/or advertising courses, will recall the term "power words". We've seen how using the correct words and phrases can sell products, get people elected and change perceptions. Dan Zarrella has done a great job of looking at what words, phrases, punctuation and parts of speech will get you "retweeted".  We'll get a look at the full report tomorrow.  For today, check out Dan Macsai's summary: