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I'll offer commentary and up to date advice and insights on Social Media. I'm a student of the Social Media world and am learning every day. I'll share as much information as I can. This blog has turned into a fun tool and outlet where I get to chat about anything and everything. It just so happens that I work in the Social Media world and love every second of it. I'm also an avid reader (expect some killer recommendations), I'm a student of the online world (expect reviews and opinions about people I admire and think are changing things) I also meditate, practice yoga, run, and work-out (so you can expect some insight and opinion regarding each). I hope you enjoy!
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Chris Dessi
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Chris Dessi On Social Media Sometimes Insightful potentially irreverent always opinionated

English - Social Media, Facebook, Twitter
http://www.christopherdessi.com
Chris Dessi On Social Media · 1W ago

Three Reasons Why Happy Brands Win in Social Media

In social media, there is a distinct advantage for brands that are happy vs. those that are not.
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Chris Dessi On Social Media · 2W ago

In Business, Hugs Matter. Seriously.

I love to hug. Really, I do. I'm pretty good at it too- at least my daughters seems to think so I thought I was up there in Hugger ranking until last week when I met a special guy named Marty Rubin. This is Marty - pictured here.
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Chris Dessi On Social Media · 3W ago

The Secret to Customer Service in Social Media

Last night - or more accurately, this morning at about 1am I was having a slight panic attack. I'm in the midst of compiling content for a speaking engagement on May 3rd. I'm also launching a new company and I don't have business cards for the event I'm speaking at- yikes. So seven days ago I used
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Chris Dessi On Social Media · 3W ago

Dear Advertising Executives: You must DO Social Media before you can SELL Social Media Services

I rarely rant. But today I feel compelled. While conducting some research today I came across an Agency which shall remain nameless. The agency looked great, had all the right buzz words, and had me at the digital "hello." This warm first impression all fell apart when I found the COO's profile.
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Chris Dessi On Social Media · 1M ago

5 Sure-fire Ways to Get Your Boss to Pay More Attention to Social Media

I once heard Gary Vaynerchuk answer the question "What's the ROI of social media." His response was partially dismissive, mostly true, and certainly brought down the house. He replied with a fervent "What's the ROI of putting on your pants." Image from Maries Claire I love that response, but I al
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Chris Dessi On Social Media · 1M ago

The Gorilla in the Room: Brands Must Look Inward to Discover a Social Strategy

Here I go again - I just returned from my afternoon run and I can't control the stream of ideas. Today while on my run, I was listening to another great audio-book titled Thinking, Fast and Slow by Daniel Kahneman - Narrated by Patrick Egan . In it the author shared a story of the Selective Attentio
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Chris Dessi On Social Media · 1M ago

The Power of Reputation: The Brian Solis Effect

My mind has just been blown. First let me start by saying this - I think Brian Solis is brilliant. Not that obtuse, out of reach brilliance reserved for the Einsteins of the world, but real, everyday, brilliance. Brian has the uncanny ability to break down ideas into easily digestible bits, and pre
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Chris Dessi On Social Media · 1M ago

The Three Pillars of Social Media Success

Recently I was contacted by a large consulting firm who asked that I be a part of a study they were compiling on social media. They told me that I would remain anonymous in the report, and expressed an interest in learning what I would recommend for businesses engaging in social media. "How should
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Chris Dessi On Social Media · 1M ago

What Social Media Marketers Can Learn from Rosa Parks

Rosa Parks had a thriving social network. This network was her power. This network is what started the revolution. This network is what allowed the leaders in Montgomery to mobilize otherwise passive civilians. Rosa Parks has spent her whole life giving to her social network. Serving them, and help
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Chris Dessi On Social Media · 1M ago

The 5 Keys to how Littlemissmatched Doubled their Facebook Community

The past year has seen many successes in social media for my client Littlemissmatched. We’ve doubled our Facebook community, grown our Youtube following, Twitter following, FlickR, Google+ and Pinterest...and we've done it all organically! So how did we do it?
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