Client Magnet
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| Blog Name: | Client Magnet |
| Url: | http://www.nick-rice.com/blog |
| Language: | English |
| Topics: | marketing, strategy, rainmaking |
| Description: | |
| Popularity: | 1 Followers |
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Strategy Sanity Check
Sun Tzu famously said, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” We often get caught up in the day-to-day noise of program activation and overlook the strategy behind each tactic. When you’re chasing one fire drill after another, it’s easy to overlook the strategy. When developing marketing campaigns, we often jump right into the tactical details and skip the following three foundational
Sun Tzu famously said, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” We often get caught up in the day-to-day noise of program activation and overlook the strategy behind each tactic. When you’re chasing one fire drill after another, it’s easy to overlook the strategy. When developing marketing campaigns, we often jump right into the tactical details and skip the following three foundational
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