Common Sense

Today on intent.com, James is featured writing about some of the experiences he has had at Common Sense and wondering if the ‘unconscious consumer’ is the key to helping non-profits succeed.

We have spent the last few weeks talking about getting the most out of your $10,000 monthly Google Adwords Grant. Did you know there are a host of other products that, as a non-profit, you are eligible for through the Google for Nonprofits (G4np) program? Here is a list of the tools available to 501

The news today that Newt Gingrich spent $800,000 on his campaign website brings back to mind the best advice I ever heard given on building a web site. Talk to a lot of people and find someone you trust to help you build your site. From where I stand, given as the article linked above [...]

How is everyone doing? I hope our two weeks on vacation were fruitful for your Grant campaigns and you are seeing an influx of new visitors. The next question is, “how do I measure how effective this traffic is on my site?” Hopefully, you have a website traffic measurement tool in use. Google offers

We are all used to the concept of a cause products, something that is sold where a percentage of the sale, hopefully a fairly high one, goes to benefit a charity or cause. Here at Common Sense NMS, we’ve been working on Product (RED) since just after its launch, and we’ve watched in admiration as [.

By now you have started to build out some keyword campaigns within you Google Grant and hopefully are getting a new stream of visitors to your page. Great job!  Now what? Start converting this new traffic into donation, email signups, activist, purchasers, or whatever is the relevant conversion for

The rumors are abuzz that any moment now the deal will be announced that News Corporation will sell MySpace which they purchased for $580 million in 2005. If you look back, you’ll see that News Corporation hoped that MySpace would soon be a billion dollar property. They are about 90% off as analysts

So it’s been a busy long week in the world of Social and New Media. And the last piece of news shall be first. Facebook announced a new advertising format, one that was crowd-sourced. We chipped in some ideas but didn’t win but ironically the most traditional advertising agency in the country, Leo B

Hats off to Fourquare, passing 10 million users and also creating the coolest graphic of the day. The global graphic caused us a bit of a pause because while 10 million people is a lot of people, when you stretch it out not even globally but just in relative terms to the United States population [..