Book Review: Kick-ass Copywriting in 10 Easy Steps
Small business owners wear many hats. They have to be chief company officers, project managers, lead generators and much more. When budgets are tight, it can be hard to find the money to hire a quality copywriter. And if you’re going to promote your business, you need good copywriting. Many small businesses just slap some copy into an ad or brochure and call it good. But with the right copy, you can garner a lot more attention and sales for your business.

Your Product Packaging Sends a Message
If you sell a product in retail stores, then your packaging is a large part of your marketing. How you present your product to potential customers is extremely important. You want your first impression to be favorable. And the last thing you want to do is offend your potential customers. Which is why, when I went to our local warehouse store, I stopped in my tracks when I saw a package for neck cream. In big letters — a font you could see from several feet away — was the product’s catch phrase:

Buddy Media Platform Launched
Buddy Media Platform was recently launched and it has a lot of tools that could help marketers, advertising agencies and PR firms. The tools are scalable and make it easy to track social marketing needs of your clients. “With the Buddy Media Platform,” explains Buddy Media’s CEO Michael Lazerow, “agencies can now provide a full suite of social marketing capabilities, including Facebook Pages and Twitter management, in a meaningful and measurable way that deepens client engagements.” Buddy Media is a well-known name in the social media world. Many companies are jumping on the Buddy Media Platform including MDC Partners, Converseon, theKbuzz and

Recommended Marketing Reads for Monday, 10-19
I didn’t want to leave out a few posts that I came across recently, so I’m going ahead and posting these for you, even though they’re later in the day than normal. There was a lot of conversation over the weekend about the BlogWorld Expo, with some good information coming out of that. Try searching #bwe09 on Twitter if you missed it. 3 Ways for Businesse

TSA Uses Blog and Twitter to Defend Itself
Once again there was quite a social media firestorm over the weekend as a woman’s story about her TSA (Transportation Safety Administration) run-in went viral. The woman claimed that TSA authorities in Atlanta had taken her son from her sight during screening after something setting off the metal detectors. The story spread all over Twitter an