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Communication Matters · 10M ago

Excel worksheet for HootSuite bulk upload

I had a long list of blog posts that I wanted to post to Twitter. I’m talkin’ more than 140-links-long, so not something I wanted to post and/or schedule individually. I created an Excel worksheet that would help me automate some of the tasks involved in creating a bulk upload CSV for HootSuite. In
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Communication Matters · 11M ago

Create your About.me profile

I recently discovered About.me, a service that allows you to create a customized profile showcasing your online presence. The site offers a surprising level of customization options so you can truly make your profile your own. It’s pretty cool! I have to admit,though, that I wasn’t feeling quite up
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Communication Matters · 11M ago

Simple tips for building a B2B Twitter following

I’ve managed a company event Twitter account for a little over two years, covering three dates for that event (2009, 2010, and 2011). 2009 was the first year we had a cohesive plan to utilize social networking accounts for the event, so 2009 was our start year. For the 2010 year, we built a larger [
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Communication Matters · 11M ago

Keep your event social channels open

I just got back from managing the social media activities for my biggest event yet. The event was much bigger than last year, and not surprisingly, so was the volume of Twitter chatter. Of those thousands of tweets last week, there’s one that still sticks with me. I’ve been working with this event t
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Communication Matters · 1Y ago

An Intro HP’s Enterprise Social Media COE

I’ve had the pleasure and satisfaction of being involved from the ground up in the HP Enterprise Business Social Media Center of Expertise (COE). I was the first person to join a fledgling team in November of 2008 to create a team that, at the time, was merely a gleam in our Director’s eye. Now [...
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Communication Matters · 1Y ago

What retail taught me about social media interaction

My first job was working as a clerk at a family-owned high-end department store. Such businesses have a unique culture that I think is fading away in this era of big chain stores and online retailers. The owners, employees, and shoppers many connections in a close-knit community. It occurred to me t
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Communication Matters · 1Y ago

A trick to HootSuite bulk scheduling

I finally had a chance to try out the relatively new HootSuite bulk scheduling feature for Pro account users. It wasn’t pretty. What should have been a cut-and-dry  process—according to the HootSuite instructions, anyway—turned into over an hour of frustrated file swapping and forum surfing. When I
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Communication Matters · 1Y ago

You can’t get out what you don’t put in

A short Twitter exchange recently unearthed some angst I’ve buried about business of social media. Two years ago when I started my full-time role as a social media manager, there was a lot of heady wonder at the opportunity social networking held for businesses and our customers. Social networking w
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Communication Matters · 2Y ago

@beccataylor’s #FF roundup for 3/19

A roundup of the useful, interesting, and/or fun tidbits I found this week via the fantastic tweeple I follow: problogger New at ProBlogger: 30 Valuable Lessons Learned Using Social Media  http://goo.gl/fb/ViZz brett 16 Social Media Guidelines Used by Real Companies http://bit.ly/7WXHId (via @econsu
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Communication Matters · 2Y ago

Social Networking: Work or Play?

Many professionals still wonder if social networking is worth their time. Social media IS an important business asset for both individuals and companies. So I visited AWC Houston to show members how they can sift through the myriad options and get started on just a few networks to help enhance their
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