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Communications Catalyst by David Mullen

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Blog Name: Communications Catalyst by David Mullen
Url: http://davidwmullen.com
Language: English
Topics: public relations, communications, marketing
Description: The Communications Catalyst blog is where I share my thoughts on public relations and integrated communications. In addition to providing insights and discussions starters around the continually evolving world of PR, I also like to challenge the status quo to make sure we're doing things because it's what is best instead of simply because it's the way we've always done it.
Popularity: 34 Followers

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Is E-mail Marketing Still Useful?
Is e-mail marketing still a good platform to reach out to your customers or do they get completely ignored? What is the biggest benefit email brings to marketers? What’s the most important ingredient in good email outreach? These are the questions I recently asked Joe Colopy, CEO of email marketing firm Bronto, and he was kind enough to spend a few minutes on vi
What The Phoenix Suns Can Teach Your Brand About Using Twitter
More marketers are recognizing that social media brings value to their brands’ marketing efforts. And along with the interest in social media comes questions, like: What kind of information could we share through social media that our customers would even care about, but also would provide value t
Hustle Has a Price Tag
The difference between success and less-than-stellar results can sometimes be a thin line. Sure, lots of things need to be in place to help ensure success – measurable goals, sound strategies, creative tactics. B
No Pressure, No Diamonds.
“No pressure, no diamonds.” About an hour after I read that Thomas Carlyle quote in
3 Questions With… Edward Boches
This is the first in a new series I’m calling “3 Questions With…,” which will feature three questions with ridiculously talented people in the marketing communications business.

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