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This blog looks at breaking news, trends, updates and uncovers the simple truths behind these developments from a brand/ voice perspective.
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Jay Vikram Bakshi
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Communicator

English - Brands, Communications, Management
http://jvbakshi.wordpress.com/
Communicator · 9M ago

From myCrowd to iCloud- 5 Things iLearn from The Steve Jobs journey

There is so much out in the media about Steve Jobs, his iConic presence in the world of computing, music, movies, mobiles ever since he announced his decision to step down from his position of CEO of Apple Inc, that … Continue reading →
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Communicator · 9M ago

Co- creating with the Community- Satish Magar, Draft Land Acquisition Bill and farmers of Bhatta – Parsaul

“Can you help us make townships with our land?” asks Ajay Pal Singh, a farmer who has lost 300 bighas of land to Builders facilitated by the Greater Noida Development Authority in Bhatta-Parsaul. Lost? Says Singh, the Government (yes! The … Continue reading →
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Communicator · 10M ago

OMG! Social Media is EXPENSIVE!!

Time to do some myth busting! Myth 1: Social Media is CHEAP – for almost ZERO media cost and effort you can build massive Brand presence Myth 2: If people are talking about your brand on Twitter or LIKE ing … Continue reading →
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Communicator · 11M ago

F@$% FACEBOOK- BUILD your brands in NICHE Social Networks

I generally don’t use FOUR-letter words in my blogs, but this one is straight from one of the brand managers, I spoke with following FACEBOOK’s “taking down (of) the official India pages of fashion house French Connection UK and chocolate giant Cadbury’s … Continue reading →
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Communicator · 11M ago

I am Anti- Anti: Building a Case for going Pro-

Mother Teresa is supposed to have said, ”  I will walk with you if you change the name of the rally you are holding.  I don’t walk for anti-war protests, I walk for Pro-Peace“. I might have re-phrased it a bit. But … Continue reading →
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Communicator · 1Y ago

What’s so social about WikiLeaks? Is Julian Assange the poster boy of traditional media?

WikiLeaks! so what is it? Here’s what Wikipedia (still the community driven knowledge source on the web) says about it. WikiLeaks is an international non-profit organisation that publishes submissions of private, secret, and classified media from anonymous news sources, news leaks, and whistleblower
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Communicator · 1Y ago

Social Shifts power Social Media: 7 reasons I got from the Mid-East

“Amma, why do 17 of us have to live in this room? why don’t we ask the sheikh next door, if he’ll let us use his pool?” Ok! I made that up. Rather, someone who I was discussing the tectonic … Continue reading →
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Communicator · 1Y ago

7 Social Networking Secrets from Mark Zuckerberg

Yup! been thinking of blogging about the movie on Mark Zuckerberg Facebook’s 20-something CEO ( I’m CEO, Bitch!) and his journey to the first 1000,000 friends ever since I saw the movie. A “MUST” watch cult movie, to be sure! But … Continue reading →
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Communicator · 1Y ago

Return on Attention: 7 ways to measure SUCCESS in the Influence Economy

This is the slightly extended version of the blog post I wrote for Smedio the new media and social web guide for business & marketers. We live in an economy which is designed around People. People trust each other more … Continue reading →
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Communicator · 1Y ago

The 3C’s of Social Media Marketing- Are you co-creating your content with your community yet?

3 years back, when I first proposed Social Media Marketing to our PR and Online Reputation Management clients, there was a sense of dis-belief among the marketing mavens that traditional media could be dis-intermediated in the next few years. Today, … Continue reading →
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