Marketing 101: You First & Biotechnology Career Resources

Tis the Season: Tips for Sending Holiday Cards & Gifts
After reading a thoughtful post from Sally Church about personally reaching out to business partners during the holidays, I thought it might be a good time to give some pointers on the subject. While sending holiday cards or gifts is an excellent way to stay on the ‘radar’ of clients, potential clients, and partners, you should also carefully consider the message and the w

The Benefits and Barbs of Bartering 2.0
If you’ve been paying attention, you may have noticed that I’ve gotten quite a lot of ‘mileage’ out of social media and blogging. I’ve gotten loads of complimentary passes to conferences, pieces published in notable blogs, and even an H1N1 vaccination last week (long story, and thanks to the Mission Valley Medical Clinic). I was talking to my sister about how bar

Social Media Networks: Just Add Water?
While preparing a ‘Social Media 101′ presentation, I started to think about an analogy for growing a network to planting a seed, and it fit really well. A well cultivated social network can be like a crop of plants that ‘do the work’ for the farmer. Remember, however, that the success relies on the farmer’s knowledge and hard work. If properly cultivated, however, social media networks can be a very powerful way to engage your customers a

Budgeting for Social Media in Your 2010 Life Science Marketing Plans
You are likely in the throes of determining your 2010 marketing plans and budgets. How should you budget for social media? We’ve been asked this a few times and thought we’d give you some guidelines (of course we have ulterior motives because we want you to have a budget for Comprendia’s services, but as long as we’re clear on that ;). Here are some guidelines for budgeting for social media in your life sci

Communicating Science, or How Did I Get Here from There?
A few things have happened over the past weeks that have caused me to reflect on how I ‘ended up’ where I am, in an Outliers sort of way. Also, there are some young scientists who have asked me how I made the transition into marketing, so I thought it might be good to write a post on it. In short, while my current occupation is no accident, I was incredibl