Conformer Blog
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| Blog Name: | Conformer Blog |
| Url: | http://conformerinc.wordpress.com/ |
| Language: | English |
| Topics: | packaging, usps, plastic envelopes |
| Description: | Conformer Expansion Products provides creative marketing solutions—including envelopes, portfolios and presentation folders—that feature the company’s award-winning, patented designs. Versatile and protective, these products allow prestige companies to make their mailers as prominent as their brand. |
| Popularity: | 4 Followers |
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New Website!
Last week was big. I am still recovering from it. Sari and I were invited to Atlanta to present Conformer in the context of the book Blue Ocean Strategy to the Envelope Manufacturers Association. It was a great opportunity for us to spin the wheels on our re-branding strategy in front of 300+ CEO’s of the biggest envelope manufacturers in the country. To re-enforce our new branding effort, we launched a new and radically improved website with the help of
Last week was big. I am still recovering from it. Sari and I were invited to Atlanta to present Conformer in the context of the book Blue Ocean Strategy to the Envelope Manufacturers Association. It was a great opportunity for us to spin the wheels on our re-branding strategy in front of 300+ CEO’s of the biggest envelope manufacturers in the country. To re-enforce our new branding effort, we launched a new and radically improved website with the help of
Hall of Shame #4: Thanks for the Mess
My wife recently purchased hair products from a manufacturer called Deva Concepts. She purchased the product online from a beauty supplier and told me to expect the package at my office. I was surprised when the package arrived a few days later. It was huge. Note: the shipper taped two medium sized cartons to create a single package. Slick.
My wife recently purchased hair products from a manufacturer called Deva Concepts. She purchased the product online from a beauty supplier and told me to expect the package at my office. I was surprised when the package arrived a few days later. It was huge. Note: the shipper taped two medium sized cartons to create a single package. Slick.
Blue Ocean Moment: Steer Clear of Best-in-Class
The Blue Ocean Strategy Bob and I are delivering one of the keynote speeches at the Envelope Manufacturers Association (EMA) annual meeting next week in Atlanta on innovation. Maynard Benjamin, the EMA’s president, has been a strong advocate of the in
The Blue Ocean Strategy Bob and I are delivering one of the keynote speeches at the Envelope Manufacturers Association (EMA) annual meeting next week in Atlanta on innovation. Maynard Benjamin, the EMA’s president, has been a strong advocate of the in
Conformer is No Longer Expanding
I just wrapped up an important re-positioning project I’ve been working on for the past year with some very talented marketing people in our industry. Over time, we’ve learned some remarkable things from the marketplace as to why customers choose Conformer products, and our marketing communications had fallen far short of expressing those benefits. New Conformer logo And we landed in a pretty amazing place. F
I just wrapped up an important re-positioning project I’ve been working on for the past year with some very talented marketing people in our industry. Over time, we’ve learned some remarkable things from the marketplace as to why customers choose Conformer products, and our marketing communications had fallen far short of expressing those benefits. New Conformer logo And we landed in a pretty amazing place. F
A Terrific Backhanded Compliment
I got a terrific backhanded compliment on Friday from a good friend and respected colleague in the human resources industry who handles a lot of training materials. “I’ve always known about your envelope business”, she said, “but I was never particularly impressed by it. Until now.” That “now” moment occurred at that lunch, when I put a Conformer poly portfolio in her hand for the first time. This is what we call a good learning opportunity. Take my friend’s previously well disguised indifference to my entrepren
I got a terrific backhanded compliment on Friday from a good friend and respected colleague in the human resources industry who handles a lot of training materials. “I’ve always known about your envelope business”, she said, “but I was never particularly impressed by it. Until now.” That “now” moment occurred at that lunch, when I put a Conformer poly portfolio in her hand for the first time. This is what we call a good learning opportunity. Take my friend’s previously well disguised indifference to my entrepren
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