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Cool Rules Pronto

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Blog Name: Cool Rules Pronto
Url: http://atomictango.com/blog/
Language: English
Topics: marketing, media, advertising
Description: Cool Rules Pronto covers the worlds of marketing and media, with a focus on the brilliant and the bad. It's written by Freddy J. Nager, the founder of marketing agency Atomic Tango LLC, and a professor of marketing with 20-years of front-line experience in the entertainment, advertising and interactive industries.
Popularity: 96 Followers

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Looks That Kill: Fashion Ads that Go Beyond the Call of Beauty
by Freddy J. Nager, Founder & Fusions Director of Atomic Tango LLC (Again, I’m immersed in an intensive midterm-grading campaign, so I can’t rant as usual. Yes, I hear you sighing with relief. However, I can share with you this fun British ad from 2007 that didn’t receive enough exposur
Creativity in B2B Marketing? No way! Rooting for Arnie the Armadillo
by Freddy J. Nager, Founder & Fusion Director of Atomic Tango LLC
Hypocritical Mass: The Big Lie About Twitter
by Freddy J. Nager, Founder & Fusion Director of Atomic Tango LLC He was fine until he started to use Twitter... (illustration by Andre Koehn, from Wikimedia Commons) The belief that Twitter is more than just another communications platform continues to spread, kind of like swine flu for media geeks. And like the flu, it’s plunging victims into feverish hallucinations: R
Overkill Alert: Chief Reputation Officers and Other Executive Excess
by Freddy J. Nager, the guy at Atomic Tango LLC who calls himself a “Fusion Director” Not since Sarah Palin claimed “executive experience” has anything this silly been uttered about top management… I recently met a consultant who argued that all corporations should have a “Chief Reputation Officer.” The CRO’s responsibility would be to monitor, protect and promote the company’s reputation. I noted that this consultant was a “reputation specialist” by trade, so I detected a little self-promotion going on. Now, I won’t begrudge anyone a good job in this economy. We should all
Words of, uh, Wisdom: How to Score More Twitter Followers
by Freddy J. Nager, Twitter Scout and Founder of Atomic Tango LLC Almighty guru, now hoping to translate his success in movies to social media. Critical times like these spawn critical questions: How do we provide healthcare to 300 million people? Can conflicts over culture and religion ever be resolved? If wind blows into one of Sarah Palin’s ears will it come out the other? But the question I regularly get a

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