Would You Trust Your Brand To The Men (And Women) of Mad Men?
If your television preferences are anything like mine, you are probably mourning the end of the all-too-brief 3rd season of AMC’s Mad Men, one of the most entertaining and provocative series on television. I can’t believe we have to wait another 8-9 months to find out the fate of the fledgling Sterling Cooper Draper & Pryce agency, to marvel at the fl

Join Us Saturday at the Emory VCIC
Triton Value Partners and TopRight LLC will co-sponsor Goizueta Business School’s eighth annual Venture Capital Investment Competition. The event is scheduled for Saturday, November 21, 2009 at the business school and will be attended by participating teams and local venture capitalists and entrepreneurs. Join us for the networking event following the competition, starting at 

Twitter Sweepstakes
In an age where Pandora is the radio of choice in the office and news is read on a computer screen, it seems as if the landscape of marketing and advertising is changing with technology. Traditional advertising mediums like radio appear to be taking the biggest hit by these new technologies. Social networking site Twitter is taking full advantage, and so are its users. As the use of social networking has evolved, Twitter users have found a new way of engaging “followers” by offering the same sweepstakes, contests, and giveaways that TV and radio have traditionally done.

What are the Most Important Measures for Success in Marketing?
Everything can be measured. Right? The question for  companies today is what should be analyzed? In this economic environment, most firms are requesting an immediate pay-back or return on all marketing strategies, programs and tactics. Analytics are simply the beginning. To be effective, it is important to understand what you are analyzing. The following are my recommendations for success when measuring marketing effectiveness: 1. Measure strategy-Develop a perspective of where you want the organization to be in 3 years, in 5 years. What are the assumptions on the key performance

Legends of the Fall
People tend to get used to things around them and lament their demise, even if they’re useless and unsightly, like the rusty Bronco in my dad’s field. Two household names just died, and I am wondering—how?  Procter and Gamble launched one of them 72 years ago as a product marketing channel—the same type of channel a piece of meat wrapped around a dog pill is..   Guiding Light burned out a few weeks ago due to declining ratings—at the end, it boasted fewer than half of the 5 million viewers it had in 1999.  According to executive producer, Ellen Wheeler,