Wayne knows what many Word of Mouth experts don't

The Role of Messy in Social Media

Big News at Twist Image
Big things are afoot at Twist Image.  Our 1980's website not included.I speak not of the cool work we're doing redefining influence or how brands can extend into social media.And I'm not talking about Twist Image being named one of the top 10 agencies of Canada (though that was cool too.)Nope.I'm speaking of the fact that Paul McEnany is leaving the US and coming to Twist.  Hee Haw meets Craphammer meets Blitherings.

Seductive Interactions
I recently stumbled across this wonderful presentation from Stephen Anderson titled "Seductive Interactions".  Hat tip to Michael Seductive Interactions (Idea 09 Version)View more documents from Stephen Anderson. Slide 81 is a simple yet powerful statement for why design matters in a world of focus g

The Myth of Social Media Monitoring
Everyone wants to define how to best measure Social Media these days.Here's a video on how Digital Royalty says to measure Social Media. (h/t to Gavin)I actually spewed coffee out of my nose when Spider Man lady got to "Return on Influence".Here's how Sequentia Environics says to measure Social Media.You can register for their white paper.  But they are wrong too.

Slicing Radian 6 for Key Properties
I'm often asked for a list of key properties or spaces where conversations are occurring.  I'm trying to avoid using the word "influencer" here as anyone who reads my blog likely knows my views of such.But let's face it.  A week doesn't go by in our industry that we aren't asked to find "influencers."Here is a common request."Find the m