Wayne knows what many Word of Mouth experts don't

The Role of Messy in Social Media

Seductive Interactions
I recently stumbled across this wonderful presentation from Stephen Anderson titled "Seductive Interactions".  Hat tip to Michael Seductive Interactions (Idea 09 Version)View more documents from Stephen Anderson. Slide 81 is a simple yet powerful statement for why design matters in a world of focus g

The Myth of Social Media Monitoring
Everyone wants to define how to best measure Social Media these days.Here's a video on how Digital Royalty says to measure Social Media. (h/t to Gavin)I actually spewed coffee out of my nose when Spider Man lady got to "Return on Influence".Here's how Sequentia Environics says to measure Social Media.You can register for their white paper.  But they are wrong too.

Slicing Radian 6 for Key Properties
I'm often asked for a list of key properties or spaces where conversations are occurring.  I'm trying to avoid using the word "influencer" here as anyone who reads my blog likely knows my views of such.But let's face it.  A week doesn't go by in our industry that we aren't asked to find "influencers."Here is a common request."Find the m

Death of the URL Bar
Uploaded with plasq's Skitch! Prediction:  The URL bar will go away (as we know it.)We do not need two bars on our browsers. More users are using the search bar for everything.  Because it always works.  Type in a search term and bingo, you get the results you were looking for.  Type in a URL and bingo, you click on the first link that comes back. The U

What Spammers Know That We Don't
We are all working like mad to develop location based services and technologies. Phones that know where the nearest cool coffee shop is, discount coupons that apply to a store you just snubbed and walked past.  I believe it is considered to be a multi-billion dollar opportunity and the salvation of the mobile industry.But frankly, we are sucking eggs and doing next to nothing while a few key individuals are proving you can mine for location based gold today with free or near-free resources. Spammers Innovating Faster than Hi Tech:The Real Estate, Online Pharmacies and Porn Spammers have once again proven they are le