10 Tips for Networking Etiquette
    Evan Roberts    Some things you may not know about etiquette…unless you went to the Netiquette (Networking and Etiquette) session at PRSSA National Conference in San Diego.   The etiquette session, presented by professors Laura Neal and Debbie Darling of Cal State-Fullerton, was very interactive and even though I had attended etiquette dinners before, this session included etiquette [...]

3 Rules of Success: Comptence, Confidence, Caring
   William D. Green Must reading:  William D. Green’s Corner Office interview in today’s New York Times.  Green, chairman and chief executive of giant consulting firm Accenture, candidly mentions his initial education struggles and how he turned his raw talent into success.  He reduced 68 rules shared with new Accenture managers to three that really matter:   Competence:  “Being good [...]

Optimistic PR Outlook for 2010
   David Heiser  This past Tuesday, I had the opportunity to attend Chicago PRSA’s “Ask the Experts” event, featuring a panel of executives from five of the city’s most prominent agencies – Rich Jernstedt of Fleishman-Hillard, Janet Cabot of Edelman, Joel Curran of MS&L, Susan Howe of Weber Shandwick, and this blog’s proprietor, Ketchum’s own Ron Culp [...]

Raising Profile of One-Person PR Function
  Q.  I am a new hire in a one-person PR function several levels removed from the C-suite.  How do I get the attention and respect of senior management, especially on issues that need PR input? -DB A.  Doing your best work on routine assignments is the starting point.  Then find ways to win over individuals who will become [...]

Student-run Agencies: Proving Ground for Real World Experiences, Future Jobs
    Imagewest Team I met several PR agency leaders at last week’s PRSSA conference in San Diego.  Unlike traditional Boomer and GenX agency executives, most of these agency heads were under 22.  They represent a growing number of student-run agencies at small and large colleges throughout the country, and other campus agencies are emerging (see next story about Oklahoma’s [...]