Five Rules for Writing Copy and Headlines for Conversion

Business Owners: Here's the Truth About Building Your Web Site

What is a Conversion Scientist? (Video)
“Conversion is a science and an art. If you get the science right, you get to have fun with the art.” Jonas Lamis at Tech Ranch invited me to sit down with him and talk about my favorite topic: conversion. For some unknown reason, I was succinct and somewhat articulate. Go figger. Watch the video to find out why you might need a Conversion Scientist in your business. I also give my best advice to any entrepreneur who wants to make the Web a key strategy in their business. Brian Massey and Jonas Lamis talk Conversion

Build a Marketing “Battery” that Stores Purchase Power
How to build a marketing database that keeps prospects engaged It sounded like the perfect market: A large and growing marketplace A need so critical that it strikes at the very foundations of the family Increasing competition for scarce supply A marketplace actively using the Internet to solve the proble

One Million Things I Learned at PubCon Las Vegas
Notes from PubCon 2009 Las Vegas Click on any image to enlarge. Brad Geddes, bgTheory.com

Is it smart to advertise free stuff?
Why would I pay to advertise free information? Does it make sense? The answer is, “Yes.” On December 10, I’m going to show you the techniques marketers use to make it pay, and I’m going to do it with your content. Why, you might ask, does it make sense to use your scarce marketing dollars to advertise free information? The answer is this: At any given time, more people are considering a product or service like yours than are ready to buy a product or service like yours. Many more. Thus, if you can get

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