Reach Matters – Even In Social Media
“It doesn’t matter how many people you reach; it’s who you reach that matters.” We hear this kind of statement thrown about all the time in social media circles. The idea is that you don’t need to have a massive following to have influencer or get results. Following closely behind we usually hear something like “if you have three readers and t

Social Gaming Hitting A New Level
Last week, Microsoft rolled out a new update to its Xbox 360 dashboard. Among other changes, the update added Twitter and Facebook functionality to “Gold” users of its service.

Conflicted About Ad.ly
Browsing through my Google Reader feed this evening, a story in the New York Times caught my eye. The story was about ad.ly – a relatively new

Welcoming A New Colleague
I’m pleased thrilled to welcome Andrea Pietkiewicz to the Thornley Fallis team. Andrea joins our social media team this week, bringing with her over 12 years of agency experience with companies such as

15 Ways PR Agencies Can Help Companies With Social Media
As social media has grown in acceptance within companies over the past few years, one debate never seems to go away