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Defining Green

English - Sustainability, Green, Business
http://www.defininggreen.wordpress.com
Defining Green · 2Y ago

Personal Sustainability: The hardest kind.

You may have noticed that I haven’t posted in a while. The reason is that I have, like so many other people out there, been a little under water lately. I live in Sacramento and everyone I talk to has that panicked, marginally terrified look on their face, as if to say, “I did everything right, [...
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Defining Green · 2Y ago

How a tennis star made me feel ok about my occasional use of zip-lock baggies.

“Start where you are. Use what you have. Do what you can.” I’m sure Arthur Ashe had no idea that his statement of simple positivism would reach so far into the future, into the sustainability movement, and into the minds of so many frustrated change-makers. I’m sure Mr. Ashe just meant that when the
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Defining Green · 2Y ago

When is your business more than a business?

Have you ever thought about what your business would be if it wasn’t a business? I don’t mean what would happen if your business failed. No, I mean something much more existential. What animal/mineral/plan/ object would your business be? Would you be a wildcat? Stalking your prey…risking it all for
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Defining Green · 2Y ago

Less of Less…More of More.

What if sustainability stopped being about ‘less’? We’ve all heard it…less gas, less toys, less gadgets, less water, less meat, less, less, less. What if we stopped thinking about how we have to stop doing everything we enjoy? We are Americans, right?!? We like gas guzzling muscle cars and Mom’s app
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Defining Green · 2Y ago

Business as Art, Art as Business

Have you ever watched business people on a busy downtown street from the window of a tall building? They look like some magical costumed play happening just for you. Everyone is dressed the same; blue suits, gray suits, black suits….all artfully twisting and maneuvering around each other like a danc
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Defining Green · 2Y ago

MBA’s helping to Green the corporate world… What could an MBA do for you?

When I was a freshmen in high school, I had an English teacher that assigned my class to find a piece of writing, then copy the structure using my own words. The idea was to understand and internalize how the masters do it, but with our own personality and creativity. It was a great exercise [...]
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Defining Green · 2Y ago

What does SUSTAINABILITY really mean?

This is the fundamental question, isn’t it? What does the word SUSTAINABILITY really mean? Three years ago, when I was in Grad School (for a Green MBA) the word ‘sustainability’ still got a little red squiggly line under it every time I typed it into Word. This word that has come to be so meaningful
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Defining Green · 3Y ago

Coffee….Part 3

As the final piece of the coffee series, today’s post will explain the last two (of the largest four) certification options available to coffee producers and roasters: UTZ CERTIFIED and Certified Organic. Stated bias:  UTZ CERTIFIED is one of my clients. I have worked with them for over a year. That
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Defining Green · 3Y ago

Greenwashing: Why Green Magazine Issues are Stupid

I promise….I will get back to the coffee series really soon, but I just had to share this first. The topic today is really all about Greenwashing. I just read an article in Environmental Leader (an online daily source of neato and interesting greenie stuff, http://www.environmentalleader.com/2009/05
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Defining Green · 3Y ago

Coffee…Part 2

First off….before you go any further, check out yesterday’s post titled ‘Coffee, Coffee, Coffee’….but you already did that, right? Good…let’s move on to the next certification program: Rainforest Alliance (or ‘The Frog’ to those in the coffee world). RA has a long history and a very well-known name
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